Rising domestic consumption in China has attracted an ever-growing number of international companies and Chinese entrepreneurs looking to capitalise on the boom in the licensing market. The increased availability of exploitable home-grown properties has come along with the emergence of indigenous licensors and licensing agents.
With China and Korea stealing the plaudits in the Asian film industry, Japan is looking to reclaim its global reputation as a moviemaker, with co-productions offering clear opportunities for Hong Kong cinema companies and TV deal brokers.
Jiaoge Yazi is the first company to sell roast duck online. Launched in March this year, its market valuation reached Rmb50 million in just a few months. Its remarkable success has come from its ability to harness the latest trends in digital marketing.