China has substantially relaxed the administrative measures for dealing with overseas investments, and introduced the Belt and Road initiative to strengthen economic cooperation with the regions concerned. Its investment outflows, especially to the Belt and Road countries, are expected to show sustained growth. As Hong Kong is the preferred platform for China's outward investment, more business opportunities will inevitably become available to services practitioners.
Amid the slower global and Chinese economy, Chinese enterprises are taking steps to enhance competitiveness. They are longing to seek marketing services to enhance their own design and own brand business, with a view to deepen their penetration in both the mainland and overseas markets. As Hong Kong is the preferred platform of mainland enterprises, this is bound to generate more opportunities for Hong Kong services suppliers.
The paramount role of toys and games in the success of any contemporary product licensing initiative has brought about a distinct shift in the balance of power in this competitive sector, argues John Baulch, Publisher of Toy World magazine.