Jonathan So is one of the mainland’s growing number of licensing entrepreneurs. In 2003, he created the Chinese animation series Pleasant Goat and Big Big Wolf, with Pleasant Goat going on to become a household name. He shares his views on successfully using cartoon characters to tap into China's brand licensing market and discusses the licensing development trends.
More international than ever before, this year's London gathering of inventors and inventions saw a new commercial edge emerging among the global innovation community, while increased efficiency and problem solving apparent.
With China and Korea stealing the plaudits in the Asian film industry, Japan is looking to reclaim its global reputation as a moviemaker, with co-productions offering clear opportunities for Hong Kong cinema companies and TV deal brokers.
Jiaoge Yazi is the first company to sell roast duck online. Launched in March this year, its market valuation reached Rmb50 million in just a few months. Its remarkable success has come from its ability to harness the latest trends in digital marketing.