Service Industries - Highlight
29 April 2016
While wearable technology is still best known for its sports and fitness applications, it has begun to make inroads into several commercial, industrial and medical markets, according to exhibitors at the Wearable Technology Show.
There was almost consensus at the London Technology Expo that Augmented Reality is now far from a gimmick. Used properly, it is seen as providing an on-going dialogue with consumers in a way that was previously never possible.
Chinese consumers increasingly search for products and service information via online platforms, leading advertisers to gradually shift their advertising focus towards new media. But Chinese consumers are still influenced by traditional media and many are carrying out consumption through O2O activities. Thus, the challenge for advertisers is how best to consolidate various media channels. This offers opportunities to advertising companies capable of offering integrated solutions.