13 March 2007
A Repeat Performance(HKTDC Packaging, Vol 01,2007)
HK International Printing & Packaging Fair
The event, which made its debut as an important forum for the printing and packaging industry in Asia last year, is once again staged at the AsiaWorld-Expo site near Hong Kong International Airport.
The inaugural Hong Kong International Printing and Packaging Fair made a big impression, converging 299 exhibitors from six countries and regions and attracting 9,052 buyers from 71 countries and regions - including 37 buying missions, the largest of which came from the Chinese mainland, Asia-Pacific, North America and Europe.
"It was a highly successful debut that won enthusiastic support from exhibitors, manufacturers, service providers and buyers alike," says TDC senior exhibitions manager Anne Chick. "Furthermore, now that Hong Kong-printed matter falls under the umbrella of the Closer Economic Partnership Arrangement (CEPA) with the mainland, the industry has another powerful reason to use Hong Kong as a sourcing and supply platform," she adds.
Hong Kong's unique position as a business facilitator for two-way trade and those looking to access the mainland market was further underscored by some 102 exhibitors last year, who confirmed the importance of the fair as an essential platform highly conducive to better business.
They will be looking to capitalise on that again in 2007, as the fair continues the momentum with several important product zones: Printing & Packaging Services; Equipment & Machinery; Consumables & Packaging Materials and Design Software & Accessories.
New for 2007 are the Digital Printing & Office Automation Equipment Pavilion; the Integrated Pre-press Service Square; the Sign & Display Pavilion and Used Machinery Square.
Visitors can also explore new horizons in technology, product development and markets at a number of seminars. Prototypes and services new to the market will be revealed in the Open Forum sessions.
"In addition, there will also be ample opportunities to expand business contacts at various social networking events," says Chick.
Organised by the Hong Kong Trade Development Council and CIEC Exhibition Co (HK) Ltd, the Hong Kong International Printing and Packaging Fair looks destined to become a highly important, fixed feature on the trade calendar for many years to come.
As an added bonus, visitors will discover two other TDC trade fairs taking place concurrently: the Hong Kong International Auto Parts Fair, also at Asia World-Expo, and the Hong Kong Gifts and Premium Fair at the Hong Kong Convention and Exhibition Centre.
A Solid Reputation
Hong Kong's reputation for quality, reliability and integrity is certainly a driving force drawing industry professionals to the Hong Kong International Printing and Packaging Fair.
For example, among exhibitors taking part for the second time is veteran manufacturer Mayor Packaging Enterprises (1968) Ltd, which exports all kinds of soft packaging plastic printings - mainly to the US and Europe.
"This is an important fair which enhances the status of the printing and packaging industry in Hong Kong, and we have to make our presence here as Mayor is one of the best-known suppliers in the industry," says sales director Kevin Chow.
He notes that at the upcoming show the firm will focus on demonstrating to buyers its excellence in terms of quality and services, which it is claimed differentiate the company from competitors.
Sharing excitement about the fair is Man Sang Envelope Mfg Co Ltd, which has been in the industry for more than two decades. "This is a specialised event for our industry and a prime opportunity to gain good exposure," says sales director Kitty Lau.
"We attended last year and everything met our expectations," she adds. "This year, we will showcase our latest range of shopping bags, greeting cards and books and let buyers know how our one-stop solution can help them."
Another local printing firm, Hung Hing Off-Set Printing Co Ltd, is all set to make a successful first-time appearance to coincide with the opening of the firm's additional manufacturing facilities in Hokshan in the mainland's Guangdong Province.
"This event will be an excellent chance for us to showcase our vertically-integrated production operations, and introduce our latest developments, additional service and new products in the area of paper manufacturing, and our carton boxes and corrugated cartons," reveals chairman Matthew Yum.
"With our global market footholds in the US, Europe and Russia, we are keen to expose ourselves at different trade shows in the world, and the Hong Kong International Printing and Packaging Fair will definitely be an important platform for our marketing and promotion activities."
According to the TDC, Hong Kong ranks in the top-four world print centres, along with the US, Germany and Japan. Printing many well-known local and international newspapers, journals, periodicals, and textbooks, in addition to a huge volume of packaging materials, Hong Kong exported US$2bn in printed goods and services and US$3bn worth of packaging items from January-November 2006.
WRITTEN BY WINNIE HUI