1 March 2003
Adding Value(HKTDC Packaging, Vol 01,2003)
Jewellery boxes from Universal Metal Plastic Trading Ltd are covered in different materials such as flock, paper and leatherette
Jewellery packaging is as important as the wrapping of the trinket itself, particularly in these increasingly fashion-conscious times. That's why J companies such as Universal Metal Plastic Trading Ltd make tremendous efforts to develop stylish, elegant boxes and cases.
Universal prides itself on its flock series, exemplified by a rounded box adorned with a moulded pattern of V-shaped lines. "The inside is made of plastic while the surface is covered with our flock, which feels smooth and is non-reflective," manager Eddy Liu says. "The box can be used for pendants, earrings, bigger rings, and indeed all kinds of jewellery except watches and necklaces."
The flock powder and flock cloth are manufactured with Japanese technology on the Chinese mainland and the box sells for US$0.57 FOB Hong Kong.
Universal uses plastic, which hails from different parts of the world, for many of its wares, such as a box for holding bangles and necklaces. Available in leatherette-coated plastic, this model sells for US$0.75 each. Another leatherette-coated plastic box has been designed for bracelets and watches and is unit-priced at US$0.68. Again in plastic but coated with paper, a necklace box sells for US$0.90 each.
Decorative varieties include a black square box that is embellished with a black ribbon bow. "It's for necklaces and jewellery sets," Liu says of the item in paper-wrapped cardboard that is unit-priced at US$0.82. "The paper used comes from different countries, mainly the US and Europe," Liu adds.
The firm's wooden collection features a square box with an arched lid, that can house items like bracelets and cuff links and sells for US$3.30 each.
Founded in 1975, Universal makes about six million of these elegant jewellery boxes and cases per month at its 3,000-worker factory in Dongguan on the Chinese mainland.
Universal designs its boxes and also engages in OEM. Minimum order size is 1,200 units per item per colour, with delivery 35 days after order confirmation.
For lovers of simple lines and no-frill designs, e.wilhelm Ltd has launched a black series including a ring box, a watch box and a bracelet box.
The firm specialises in paper boxes for jewellery and boxes, making 50,000 - 70,000 of them each month under its own brand name, wilhelm. "We design all our products," says sales executive Danny Chow. "They're all made with cardboard and paper imported from Europe."
Established in 1993, the manufacturer requires a minimum order size of 2,000 units delivered within 30 days. Exporting mainly to Europe, e.wilhelm runs a factory with 500 workers on the mainland.
Equally elegant is the range of jewellery cases from Astucci Int'l Ltd, which includes a black mesh case, a silver-coloured case with a star-shaped imitation stone, and a gold-coloured case with a heart-shaped imitation stone. "They are made of PU and are for items like bracelets and necklaces," says manager Paul Chui.
While those three models are Astucci's own designs, the manufacturer also makes OEM products such as a two-tone PU necklace box. "It comes in a white paper box which can carry the customer's logo," Chui adds.
Astucci also offers a hexagonal PU box for a watch as well as a multifunctional box made of PU on the outside and suede on the inside. "It has three compartments for different items," Chui notes. Prices of the company's jewellery boxes range from US$0.70-2.00 FOB Hong Kong.
"Our customers can choose from more than 1,000 materials. We can do PVC, wood, genuine leather, and so on," Chui says. The company uses imitation leather, PU, PVC, nylon, and fabrics from the mainland, Taiwan and Korea.
"We can also do multiple colours for a single item. We can make the sample within one week after the design is finalised, assuming no tooling is needed," Chui adds.
Established in 1994, Astucci makes more than two million boxes a year at its Dongguan factory on the mainland, which covers 15,000 square metres and employs about 1,000 workers. Minimum order size is 3,000 units with a 30-45 day lead time. Astucci sells worldwide, with North America its largest market.
North America is also a major market for Kuni Int'l (HK) Ltd, which offers a dainty series for packaging rings and necklaces. A brown model, made of wood wrapped in PU, is designed for rings while another PU-wrapped wooden box is for necklaces. Minimum order size for both models is 500 units. A red paper-coated plastic box requires a minimum order size of 1,000 units. "We can do any kind of wrapping depending on the customer's requirements," says manager Osamu Saruwatari.
The paper is sourced from Japan, Europe and the US, the synthetic leather comes from Japan, Hong Kong, Taiwan and Korea, while the plastic is sourced on the mainland.
Launched in 1995, Kuni makes 300,000 boxes and pouches for jewellery and watches per month for sale in Japan, the US, Europe and Asia. Delivery time ranges from 45-60 days. Kuni's main production base is a factory in Shenzhen in the southern mainland. The facility spans 5,000 square metres and is staffed with about 500 workers. The firm designs some of its wares while it also takes OEM orders, ensuring that the wrapping looks as good as the jewellery it contains.
WRITTEN BY LIZA LEE
Astucci Int'l Ltd
3 Salisbury Rd
Tsim Sha Tsui, Kowloon
e. wilhelm Ltd
Unit C, 18/F
Nathan Commercial Bldg
430-436 Nathan Rd
Kuni Int'l (HK) Ltd
Rm 902A, Tower 2
8 Hok Cheung St
Hung Hom, Kowloon
Lakco Packaging Ltd
Units 11-16, 6/F, Blk A
Hi-Tech Ind Centre
5-21 Pak Tin Par St
New Territories, Kowloon
Universal Metal Plastic Trading Ltd
4/F, Blks C & D, Phase 2
Superluck Ind Centre
57 Sha Tsui Rd
New Territories, Kowloon
Wing Sang Tai Enterprises Ltd
43-59 Queen's Rd East
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