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Asia's Trade Fair Capital Gets Bigger(HKTDC Enterprise, Vol 06,2005)

Vol 6, 2005

Trade Fairs

Asia's Trade Fair Capital Gets Bigger

Asia's Trade Fair Capital Gets Bigger

Buyers and exhibitors now have even more opportunities with the launch of eight new trade fairs by the Hong Kong Trade Development Council (TDC), together with seven local exhibition organisers.

The new exhibitions will be held annually from 2006 at the Hong Kong Convention and Exhibition Centre in Wanchai and AsiaWorld-Expo, which opens in December at Hong Kong International Airport.

The fairs cover several flourishing industries:

  • Printing & Packaging - co-organised with CIEC Exhibition Co (HK) Ltd;
  • Auto Parts - co-organised with Paper Communication Exhibition Services
  • Auto & Boat & Leisure - co-organised with MMI-Munich Int'l Trade Fairs Pte Ltd;
  • Building Materials & Construction Equipment - co-organised with CIEC Exhibition Co (HK) Ltd;
  • Furniture - co-organised with Kenfair Int'l (Holdings) Ltd;
  • Environmental Protection Products & Technologies - co-organised with Messe Frankfurt (HK) Ltd;
  • Textile and Garment Machinery & Technology - co-organised with Adsale Exhibition Services Ltd; and
  • Medical and Health Care - co-organised with China Promotion Ltd

"The new fairs will provide a marketing platform for more than 2,000 firms in industries and sectors presently underserved by international trade fairs in Hong Kong," says TDC assistant executive director Benjamin Chau. "They are expected to attract an estimated 40,000-50,000 buyers from around the world each year."

TDC conducted extensive research and consulted with relevant industry associations and leading players before committing to the new fairs and seeking private-sector partners.

Research identified three new trends in the region, Guangdong Province in particular:

  • the growth of automobile and components trade on the Chinese mainland: total trade in this sector increased by an average of 22.5% annually from 1995-2004 and the southern mainland is expanding rapidly as an auto-manufacturing base

  • increased commitment to environmental protection:
    the mainland spent US$89.54bn on environmental protection during its 10th five-year plan and is committed to spending even more during the current 11th five-year plan

  • rising demand for health-care products and services:

spending on health care on the mainland rose by more than 14% from 2000 to 2003, and by more than 21% in Guangdong Province during the same period.

"Burgeoning industry clusters, such as auto manufacturing in Guangdong Province, require extensive upstream and downstream support from Hong Kong," Chau says.

He explains that upstream support includes precision manufacturing and the introduction of new technology, while downstream support comprises agency, sales and marketing services.

"By working with partners, we will be able to get these fairs off to an even stronger start and create more opportunities for the small and medium enterprises that drive Hong Kong's external trade," Chau concludes.

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