8 Sept 2006
Boxing Clever(HKTDC Packaging, Vol 02,2006)
Wai Tat Jewellery Box Ltd
|Wai Tat Jewellery Box Ltd offers a huge range of upmarket product containers for international clients|
With a clear understanding that presentation is a vital part of selling, Wai Tat Enterprises Int'l Holdings Ltd, which has amassed more than 20 years' experience in the packaging field, set up a subsidiary to handle its huge range of product containers.
"After several changes of name and administrative reorganisations, the Wai Tat Group is now at its right scale," says marketing director Aster Chung. "The management decided that a subsidiary company, Wai Tat Jewellery Box Ltd, would independently handle the packaging field."
Wai Tat purchased another firm in order to set up the subsidiary. "Fortunately, we were able to maintain the precious experience of the original workforce and technical staff and develop the business into the plethora of products we offer today," explains Chung. "We also benefited from the tools and moulds we inherited."
Having already made boxes for a myriad of items in almost every market worldwide, Wai Tat is also willing to produce designs to suit any need a client may have.
"We have in-depth experience as a professional presentation box manufacturer," says Chung. "We make use of advanced technology and can handle a diverse range of raw materials: from vinyl paper to PVC and PU, and from aluminium to wood and tin. We also employ fine wrapping materials such as art paper, velvet and silk."
She says that Wai Tat intends to retain its high-end clients by continuing to offer good quality, speedy delivery, competitive pricing and top after-sales service.
"We welcome clients' designs, and we have participated in the design and manufacture of boxes for several well-known international brands, including Guess, Girard-Perregaux, Jaguar, Slazenger, Dolce & Gabbana, Moschino and ELLE among others," Chung adds.
The company accepts OEM designs or creates products in-house. "For example, a US customer wanted something different for Halloween. It had to be fun but smart-looking," explains Chung. "Our design team came up with a coffin-shaped box with a highly polished sheen and a ROM chip that generated ghostly laughter." The item was then sheathed in a bag complete with a chain handle and a quality zip.
Other products show a similar innovative design approach. For example, a large jewellery box has compartments for perfume, a lady's pen and small accessories. Another box has a miniature dartboard lid and comes complete with a set of magnetic darts.
"Some of the more trendy items were actually designed as premiums or for special promotions," says Chung.
She says that the use of PU is common for box designs. "However, if, say, a client wanted genuine leather, then we would ask them to supply the material to us. That way, we can keep the price reasonable."
The main customer base is in Europe, followed by Japan. "We seldom use agents and prefer to work directly with clients as we are actively seeking high-end buyers to help sustain our ability to produce top-quality goods and efficient services," Chung advises.
The list of products offered by Wai Tat Jewellery Box Ltd is centred mainly on plastic boxes, including plastic and paper boxes with PU and PVC coverings. There are also clear PVC bags and shopping bags; tags of all kinds; display stands; paper boxes; natural-look and corrugated-paper boxes; and paper sleeves.
Boxes also come in wood, tin and iron, covered with PU, and aluminium. There are flocked and other small pouches; optical cases, trays for lighters, watches and jewellery; handbags and lipstick holders; make-up cases; purse boxes; and containers for calculators and passports. There are also certificate covers and a variety of printing products.
Production takes place at a more than 500-worker, 5,000-square-metre-plus factory in Shenzhen on the Chinese mainland, where silk-screen printing, hot stamping and embossed printing processes and machines are employed. "We never subcontract any work as we are fully vertically integrated," says Chung. "We can also deliver RoHS-compliant products as all of the raw materials we use meet RoHS standards."
Once the sample has been approved, delivery of orders takes place 2-4 weeks after confirmation. "However, we can despatch small quantities within a couple of days if a client has an urgent request and we have stock materials," Chung says.
Wai Tat participates regularly in the Hong Kong Gifts & Premium Show and at the Canton Fair on the Chinese mainland. "We may also participate in European shows," says Chung, adding that there is also a comprehensive advertising campaign in local and overseas publications.
Wai Tat clearly has the flexibility and the product range to meet almost every need for a perfect box or container.
WRITTEN BY TONY HENDERSON