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Boxing Success(HKTDC Packaging, Vol 02,2008)

Paper Boxes

Floral motifs grace a dark-red chocolate box (front) and pink cosmetics boxes from A.F. Offset Printing Co Ltd

Products often prosper as much for their exquisite paper box packaging as for their features

The appealing assortment of paper boxes available from Hong Kong manufacturers look certain sales boosters regardless of their contents.

Extra-appealing boxes, for example, are made by A.F. Offset Printing Co Ltd using special techniques, including flocking, silk-screen glitter printing, silver or gold foil stamping, laser effects and scent printing.

"Scent printing is a new technique that uses special inks to give the boxes a pleasing smell, like chocolate, coffee, flowers or perfumes - maybe matching the planned contents," explains Sales Manager Lucas Lo. "If customers wish, they can provide their own perfumes that we'll make into an ink and print onto the boxes."

The company's best sellers include a dark-red 20x20x5cm box with a floral motif. "We use flocking to elevate the decorative flowers, giving them a soft feel," Mr Lo advises. "Inside, a golden-paper tray can hold chocolates."

He notes that the firm's higher-class packaging goes mainly to Europe. "Once, our customers wanted simple boxes - now they must fight hard in their markets and so they order sophisticated packaging."

A.F. Offset Printing can offer advice on packaging solutions, Mr Lo says. "Potential customers can send us enquiries - even if they're unsure what kind of boxes they'll want, we'll gladly advise them."

Tucking in

Eating well is a pleasure in life, as Avant Packaging Co well knows. "Mostly, we make packaging for food, like takeaway sandwich boxes and cake boxes," explains Sales Manager Shirlie Cho.

Among the firm's popular offerings is a corrugated cake box with a fold-up handle. "Although costlier than simple cardboard, the corrugated material supports heavier cakes," Ms Cho advises.

Typically, each box holds a complete cake measuring 8-12 inches, but smaller takeaway boxes, often 11x11x11cm, shelter single pieces of cake or other treats.

"We have lots of experience in using food-grade materials, meaning those certified safe for contact with food," Ms Cho claims. "The boxes are deemed single-use and disposable, and they biodegrade within a few years."

Avant Packaging's leading markets include the US, the UK, Germany and Australia. "Our sales are increasing," Ms Cho advises. "Cooking classes are now popular in many countries and people who make cakes like carrying them to parties or meetings, which calls for boxes."

Vast variety

No fine meal is complete without wine, and TACT Group Ltd supplies two matching elegant boxes with a blue, white and yellow pattern for safe handling of delicate glasses. "One holds one wine glass, while the other cradles six," says Managing Director Richard Ho. "Both allow convenient display and easy carrying."

This category nevertheless constitutes only a small part of the company's numerous creations, which are designed for toys, electronics, household products, porcelain, food or other items.

"They range from tiny 2x2-inch boxes for jewellery all the way up to huge models for the likes of outdoor fountains," Mr Ho explains.

He highlights the protection feature of the company's offerings. "We've used reliable box-construction techniques for more than 10 years," Mr Ho says, adding that strong paper materials are used. "Many of our boxes feature convenient windows that allow you to see and touch the products inside."

Producing more than 5,000 SKUs of packaging items each year, TACT aims to sell worldwide, with major markets the US and Europe.

"We create our designs based on both market trends and local cultures," Mr Ho explains. "Buyers in the US, for example, tend to like more graphic designs while those in Germany prefer elegant rather than colourful packaging."

Extra efficient

Meanwhile, special software devised by the firm speeds the exchange of artwork and designs with far-flung customers.

TACT operates a workshop in Shenzhen on the Chinese mainland that specialises in artwork, colour separations, proofing, dummy boxes and digital printing.

"We keep a list of more than 300 printers and always know which one is perfect for each job," Mr Ho says, adding the firm also runs offices in Canada and the UK.

"Our management team travels a lot to meet with customers and discuss their requirements while exploring markets."

Boxing success has never been easier when merchandise is packed inside eye-catching, elegant and durable paper boxes from Hong Kong.


Advance Packaging Mfg Ltd
Rm 1206, 12/F
44 Tsun Yip St
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2191-8783
Fax: 852-2191-7767
Web: www.advance-pack.com

Year Established: 2000
Major Product Categories: paper boxes
Own Brands & Certificates: -
Minimum Order: 5,000 pieces
Monthly Production: 300,000 pieces
Delivery Time: 20-30 days
Factory Size & Location: 3,000 square metres
Workforce: 150

A.F. Offset Printing Co Ltd
Wealthy Ind Bldg
22-26 Wing Yip St
Kwai Chung, New Territories
Hong Kong
Tel: 852-2429-7363
Fax: 852-2420-0162
Web: www.afprint.com.hk
Year Established:-
Major Product Categories: all kinds of packaging boxes
Own Brands & Certificates: Alpha Portal
Minimum Order: 10,000 pieces
Monthly Production: -
Delivery Time: 2 weeks-1 month
Factory Size & Location: 10,000 square feet; Shenzhen
Workforce: 200
Avant Packaging Co
8/F, Blk G, Phase 2
Superluck Ind Centre
57 Sha Tsui Rd
Tsuen Wan, New Territories
Hong Kong
Tel: 852-2416-0801
Fax: 852-2411-6102
Web: www.avantpackaging.com
Year Established: 2003
Major Product Categories: cake boxes, cake cups, cake boards, cake drums, cake moulds
Own Brands & Certificates: -
Minimum Order: US$10,000
Monthly Production: -
Delivery Time: 45-60 days
Factory Size & Location: 40,000 square feet
Workforce: 130
Pro-Pack Ltd
Unit A2, 2/F
Cheung Kong Fty Bldg
6 Cheung Yee St
Lai Chi Kok, Kowloon
Hong Kong
Tel: 852-2744-2863
Fax: 852-2371-2334
Web: www.propackltd.hk
Year Established: 1997
Major Product Categories: paper packaging, paper products, stationery, games cards
Own Brands & Certificates: -
Minimum Order: 1,000 pieces
Monthly Production: -
Delivery Time: 25 days
Factory Size & Location: 30,000 square feet; Shenzhen
Workforce: 280
TACT Group Ltd
Methodist House
36 Hennessy Rd
Wan Chai
Hong Kong
Tel: 852-2850-5649
Fax: 852-2851-6949
Web: www.tacthk.com
Year Established: 1996
Major Product Categories: packaging design, artwork, photography, colour separation, printing, print management, packaging sourcing
Own Brands & Certificates: -
Minimum Order: -
Monthly Production: -
Delivery Time: -
Factory Size & Location: Shenzhen
Workforce: -