1 Sept 2002
Cosmetics Containers Paint Rosy Future(HKTDC Packaging, Vol 02,2002)
Containers Paint Rosy Future
Products Bag Success
Excellent Style Packaging (HK) Ltd
|Excellent Style Packaging (HK) Ltd has focused on the cosmetics plastic packaging industry since beginning operations in 1997.|
THE sweet smell of success surrounds a company committed to making cosmetics look as good as they feel.
Excellent Style Packaging (HK) Ltd has focused on the cosmetics plastic packaging industry since it began operations in 1997. Today it is one of the leaders in its field. Head office is in Hong Kong, while there is a 10,000-square-metre factory in Dongguan on the Chinese mainland employing some 300 workers.
"Our key competitive advantages are our ability and experience in injection and decoration, which allow us to provide a comprehensive service to match customers' needs," says marketing officer Jeff Chan.
"For example, we provide our own decoration for products, including silk-screen printing, UV coating, hot stamping and vacuum plating, which means we offer a total service at one location."
Excellent Style's designers concentrate on developing a comprehensive range of designs for three cosmetic packaging specializations that include make-up (lipstick cases, compact cases and powder boxes), skincare (cream jars, caps and blowing bottles) and dispensing systems (pumps and sprayers).
"We have more than 200 designs in stock items, with cream jars our most popular product," Chan notes. "Stock items account for 70% of our business while OEM makes up the remainder."
Excellent Style's comprehensive approach ensures that it can provide different decorative and manufacturing treatments for containers. "Our in-house R&D department in Hong Kong can assist clients in developing exclusive technical concepts, designs and products responsive to the latest market trends," Chan adds.
"Currently the most popular package design for cosmetics, especially for cream jars, is matt transparent and elegantly styled acrylic. Clear transparent and black are also popular while for lipsticks and compacts the metallic look is often in demand," he notes.
Ultimately Chan believes Excellent Style's success is due to its commitment to quality. The state-of-the-art manufacturing facility in Dongguan includes a vacuum coating chamber, eight Agie & Makino CNC machining centres, 180 computer-controlled injection moulding machines and blow moulding machines, 3D co-ordinate measuring machines, CNC wirecut machines, CNC EDMs, EDS Unigraphics, CAD/CAM/CAE systems and UV processing facilities.
Together, these machines mould high quality plastic from Japan and Taiwan into one million items per month, each available at FOB Hong Kong prices of US$0.13-0.80 for a minimum order of 10,000 pieces per model and colour. Delivery is 35 days after order confirmation.
"We have always been very aware of the importance of quality management and obtained ISO 9001 certification in 2001," Chan says.
This quality assurance structure paved the way for effective new product development and also helped the company establish a wide and expanding range of some 40 clients concentrated in Malaysia (15%), Australia (20%), Canada (20%) and France (20%).
"Business is growing in all our main markets, and also on the mainland," Chan says. "This business is relatively recession-proof as the cosmetics industry continues to grow and always wants new shapes and styles. Also, our company has a strong reputation for good quality, good service, competitive pricing and fast delivery."
Excellent Style Packaging (HK) Ltd
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