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Enterprise Vol 1, 2010: Supplier Spotlight: Optical Goods

Visible Values
 

visible values
The lure of the export market was enough for one enterprising Hong Kong firm to commence business in optical products such as plasticframed sunglasses and film cameras in 1972. Eight years later, however, the firm, which started out as Sunny Industries Co, changed its name to Sunpet Industries Ltd and took on a more expansive role.

With the name change, the firm added plastic optical lenses for use in cameras and toys. “Lenses and film cameras comprise about one-third of our output,” says Director Joseph Ko. “The catalogue also includes magnifying glasses, microscopes, monoculars, binoculars and telescopes.”

The company does all its moulding and works entirely in plastic, processing the raw materials from start to finished product. “We also do the coating of the lenses in-house,” says Mr Ko. “In fact, the manufacturing of plastic lenses is our speciality and we do special coatings such as anti-reflective and scratch-resistant.”

A typical product is a viewer that magnifies the pores of the skin. “This is a consumer product, not a medical item,” assures Assistant Product Manager Vinnie Ko, who demonstrates one example — called the Microscope Egg — in pink and lilac colours that suit the beauty industry.

“This magnifier functions as a digital beauty microscope, while it can also be used as an educational toy,” says Ms Ko. “It has a USB connection and a snapshot button, and it is selling well among our newer product range.”

visible values
Sunpet Industries Ltd offers a diverse range of optical products including binoculars, telescopes, lenses and optical readers
Ms Ko says that good communication is essential for new designs. “I accompany the marketing and sales team when it goes to overseas fairs to obtain first-hand knowledge of what’s going on in the various markets.”

Meanwhile, the company’s range of night vision devices is also selling well. “Security is such an important issue these days and that’s why we sell so many nightvision binoculars and monoculars,” Mr Joseph Ko informs.

“Another new product that is selling well in the US, the UK and Europe is an optical reader that can be used with a TV set using a USB connection,” he adds. “It is for people with poor eyesight, and the technology is the same as that of the digital camera.”

This unit comes in a plastic housing with LED indicators. “Besides TV use, which caters to different systems such as PAL and NTSC, we have models available for use with computers,” Mr Ko explains. “The final magnification depends upon the resolution of the monitor in use.”

Sunpet intends to provide more highend products. “We can offer more functions for several items, such as the optical reader,” says Mr Ko. “For example, we can add reverse background and colours so people can more easily read the screen.”

“Traditionally, our markets have always been the US,” he adds. “Today, we include Japan, Europe, emerging markets and the Middle East, and we offer products for all levels — from the low end to the high end.”

Sunny times ahead for Sunpet Industries Ltd seem assured.

 

text by Tony Henderson

 

 
FAST FACTS
 
Sunpet Industries Ltd
Rms 538-543
No. 1, Science Park West Ave
Hong Kong Science Park
Sha Tin, New Territories
Hong Kong
Tel: 852-2425-6766
Fax: 852-2480-5652
Email: sunpet@sunpet.com.hk
Web: www.sunpet.com.hk
www.hktdc.com/em/sunpetindl
Year Established: 1980
Major Product Categories: optical appliances
Own Brands & Certificates: Panaview, eGadget, Sunpet; ISO 9001, 14000
Minimum Order: 1,000 pieces
Monthly Production: 50,000 pieces
Delivery Time: 30 days
Factory Size & Location: 300,000 square metres
Workforce: 1,000
Verification: D&B Checked