Enterprise Vol 1, 2010: Supplier Spotlight: Optical Goods
With the name change, the firm added plastic optical lenses for use in cameras and toys. “Lenses and film cameras comprise about one-third of our output,” says Director Joseph Ko. “The catalogue also includes magnifying glasses, microscopes, monoculars, binoculars and telescopes.”
The company does all its moulding and works entirely in plastic, processing the raw materials from start to finished product. “We also do the coating of the lenses in-house,” says Mr Ko. “In fact, the manufacturing of plastic lenses is our speciality and we do special coatings such as anti-reflective and scratch-resistant.”
A typical product is a viewer that magnifies the pores of the skin. “This is a consumer product, not a medical item,” assures Assistant Product Manager Vinnie Ko, who demonstrates one example — called the Microscope Egg — in pink and lilac colours that suit the beauty industry.
“This magnifier functions as a digital beauty microscope, while it can also be used as an educational toy,” says Ms Ko. “It has a USB connection and a snapshot button, and it is selling well among our newer product range.”
Meanwhile, the company’s range of night vision devices is also selling well. “Security is such an important issue these days and that’s why we sell so many nightvision binoculars and monoculars,” Mr Joseph Ko informs.
“Another new product that is selling well in the US, the UK and Europe is an optical reader that can be used with a TV set using a USB connection,” he adds. “It is for people with poor eyesight, and the technology is the same as that of the digital camera.”
This unit comes in a plastic housing with LED indicators. “Besides TV use, which caters to different systems such as PAL and NTSC, we have models available for use with computers,” Mr Ko explains. “The final magnification depends upon the resolution of the monitor in use.”
Sunpet intends to provide more highend products. “We can offer more functions for several items, such as the optical reader,” says Mr Ko. “For example, we can add reverse background and colours so people can more easily read the screen.”
“Traditionally, our markets have always been the US,” he adds. “Today, we include Japan, Europe, emerging markets and the Middle East, and we offer products for all levels — from the low end to the high end.”
Sunny times ahead for Sunpet Industries Ltd seem assured.
text by Tony Henderson