Enterprise Vol 3, 2010: Supplier Spotlight: Magnetic Products
As every schoolboy knows, playing with magnets can provide fun for hours on end. However, Hong Kong Magnetic Products Ltd puts a new gloss on the term “attraction” and applies the magnet to a diverse collection of products.
“The range includes magnetic items in the form of licensed products to refrigerator stickers. We are a one-stopshop for top-class magnetic products and magnets, with new and fresh ideas,” says General Manager Michelle Tang.
“Our immense product range includes epoxy magnets, magnetic bookmarks, magnetic promotional items, office-related magnets, DIY magnetic products, magnetic games and more,” she adds.
Designs utilising epoxy-covered magnets form the most popular line at this time. “The magnets feature an epoxy dome, and the result is an elegant and stylish appearance whatever the particular end product might be,” says Ms Tang. “There are also photo frames, box sets of games, cut-outs and decorative Christmas sets.”
The company initially won business from the US in 2000. “The order called for a series of flat magnet products, basically using paper adhered to a magnetic rubber mat,” informs Ms Tang.
“We produced our own flexible materials then, as today, for the base of these OEM items. The mat is manufactured in-house, combining ferrite powder with a polymer matrix which are then formed into profiles, strips and sheets by extrusion and calendaring.”
The most popular low-priced promotional magnet is the flat variety. “Flat magnets are affordable and have many applications,” says Ms Tang. “They may be used as magnetic bookmarks that will not drop out of a book as they selfadhere through the page, for example.
“They can also be used with writing boards and for fridge adornments, and are ideal at fairs and exhibitions.”
Magnetic puzzles sell well, too, and high-grade machining means the parts slide and refit with the necessary precision. “In addition, our photo magnets are popular in the tourism and gifts markets and can be seen in souvenir shops everywhere,” Ms Tang claims.
The company’s lenticular products are also very popular. “Lenticular 3D puzzles, for example, come in for a lot of interest,” says Ms Tang. “Another novel idea of ours is an injection-moulded magnet that comes in soft PVC that features a surface in relief with great colouring effects.”
Magnetic hooks, meanwhile, are good for home use as they have strong holding power. “They are seen in lightweight home applications such as towels and coat hangers,” she adds.
The company concentrates on OEM and does not envisage an own brand owing to the very nature of the business.
Europe is the main market and looks likely to remain so in the foreseeable future.
“There are new markets opening up and Russia looks promising,” Ms Tang says.
Undoubtedly, Hong Kong Magnetic Products has lots of attractive products to offer.
Text by Tony Henderson
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