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Enterprise Vol 4, 2010: Supplier Spotlight: Household Scales

Weight Management
 
SUPPLIER SPOTLIGHT
EKS Asia Ltd produces a wide range of glass- and plastic-top scales and family healthcare products for weight management and analysis

Despite more than five decades’ experience in the production of high-quality scales in Europe, a Swedish firm found it beneficial to move operations to Hong Kong and the Chinese mainland to better develop the Asia-Pacific market.

EKS Asia Ltd was set up by the parent firm in 2003, and a year later a manufacturing plant was established on the mainland. The company also works closely with a strategic partner with expertise in high-precision sensors.

EKS today produces glass- and plastictop scales incorporating weight management and body-analysis features.

“We offer both electronic and mechanical models that are suitable for use in bathrooms and kitchens, in addition to a range of special scales,” says Managing Director Vivian Lau.

“Some models also have programmable features allowing the user to accurately measure data such as body fat, body water and muscle mass percentages and bone mass.”

The upscale models are good earners, particularly in Canada. Asian buyers, however, prefer cheaper models. “Our Europe-wide sales channel is very active, and we have our own representative offices in the UK, Sweden, Spain and Brazil,” Ms Lau says.

“We also work with agents and distributors in major markets, with key exports going to Latin America, North America and Asia — including China, Indonesia and Thailand — in addition to Australia and New Zealand.”

EKS now puts a lot of R&D into the electronic measurement of body fat, bone/ muscle mass/water percentages, thus departing from its roots in personal weighing machines. “Our instruments have come a long way from the once standard weight measurement models,” insists Ms Lau. “We finalised our latest healthcare range in 2009, and plan to bring this range out in Asia in 2010.”

The new models include a blood pressure monitor, a thermometer, a glucometer, and a nebulizer.

An example is the Super 9805 scale, which is user-friendly with its bigger display and simple processing. “This unit suits market needs with its 200kg weighing capability and wider platform for bigger bodies,” Ms Lau says. “Also, it has a slim appearance to suit the modern family, and there is an “athlete” mode.”

The machine comes in a silver/glass appearance, measures in 100g/0.2lb/1/4lb increments and uses two 2xCR 2032 lithium batteries (included). Dimensions are 300x390x24mm. There is also a 12-user memory function.

“A typical electronic kitchen scale is the Candid 8233, which helps with weight control as it has add-and-value, userfriendly liquid measurement and tare functions,” says Ms Lau.

This device has a high capacity (5kg) with high-precision (1g) graduations. The brushed stainless steel bowl fits a modern kitchen, and dimensions are 234x262x135mm.

“The best-selling model in Asia is our glass-top, digital-readout scale that is priced with Asian buyers in mind,” says Ms Lau, adding that baby scales are also popular.

“Some scales on the market are fraught with complexity, and can be especially daunting for the elderly. We want to address that problem and provide them with more healthcare features that are also highly user-friendly,” Ms Lau says.

In the environmental care field, EKS is launching energy-saving bulbs and LED lighting.

Carefully weighing up all of the options, it seems that EKS Asia Ltd has a bright future ahead.

 

Text by Tony Henderson

 

FAST FACTS
 
EKS Asia Ltd
Units 07-10, 23/F
Laford Centre
838 Lai Chi Kok Rd
Cheung Sha Wan, Kowloon
Hong Kong
Tel: 852-2785-3930
Fax: 852-2785-3831
Email: info@eks-asia.com
Web: www.eks-int.com
www.hktdc.com/em/eks
Year Established: 2003
Major Product Categories: body analysers, bathroom and kitchen scales
Own Brands & Certificates: EKS
Minimum Order: 2,000 pieces
Monthly Production: 600,000 pieces
Delivery Time: 45 days
Factory Size & Location: 21,300 square metres
Workforce: 730
Verification: D&B Checked

 
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