27 Dec 2006
Paper Work(HKTDC Enterprise, Vol 01,2007)
Printing & Paper Products
|Paper bags produced by Direct Sales Ltd come in a variety of sizes, colours and printed patterns to suit different uses|
With paper and printing believed to be Chinese inventions it should come as no surprise that Hong Kong is world-renowned for its eye-dazzling diversity of high-quality printing and paper products.
Among a plethora of suppliers is Triangle Link Ltd, offering a fancy, pink series featuring offset-printed patterns with butterflies and flowers.
This line includes a handbag-like notebook for children. "The marketing concept is for our products to be functional and fun," says marketing manager Boris Yu. "This notebook has a plastic handle that makes it look like a handbag."
The item is priced at about US$0.30 FOB Hong Kong, and the series also features a tri-fold agenda book selling at US$0.80 each, and a jewellery box with drawers offered at US$1 each. "Our range of paper products also includes perfume boxes and back-to-school items such as portfolios," Yu says.
Established in 1990, the company manufactures own-design and OEM items using materials from Korea, Indonesia and the Chinese mainland. Production takes place at a 500-worker, ISO 9000-certified, 8,000-square-metre factory in Dongguan on the mainland that produces 500,000 units of printing and paper products a month.
Minimum order is 2,000 units for delivery four weeks after order confirmation. The firm's biggest market is the US, which accounts for half of all sales, followed by the UK with 20%.
Turning to more office-oriented stationery, Ideation Art Industries Ltd makes memo cubes with sides adorned with attractive pictures. "The illustrations can be drawings or photos and we can do PMS (Pantone Matching System) colours and 4C colours," says director Annie Chow.
In addition, the company makes notepads in both regular and irregular shapes such as squares and hearts, which come complete with pretty printed covers. "Also, the sheets on our pads and cubes can be adhesive or non-adhesive," Chow notes, adding that the paper used is imported from Thailand and Indonesia, and the glue from Japan and Germany.
Every month, the 1994-founded firm produces 150,000 paper cubes and 600,000 paper pads at its 1,500-square-metre, 150-worker factory in Shenzhen on the mainland. A minimum order is 2,000 units per design, with a lead time of 21-35 days. "Our biggest market is the US followed by Europe," Chow says.
Max Fortune Industrial Ltd also exports mainly to the US and Europe, producing paper bags offset-printed with delightful pictures such as the design of a snowman sitting in a giant Santa Claus hat.
"We can make paper bags with special finishes, such as hot stamping, flocking, UV varnishing, flittering or embossing," says sales and marketing director Movie Lau. "The bags sell for about US$0.06-1.50 each FOB Yantian."
Max Fortune's catalogue is also graced by colourful gift wrap. "Flexographic and gravure printing techniques are used," Lau says, adding that the gift wrap sells for US$0.15-1.80 per roll FOB Yantian. Minimum order is 3,000 units per size per design, with delivery time 30-45 days.
Set up in 1993, the company produces 45 million paper bags and 24 million rolls of gift wrap a month, among other products. The paper used is sourced from around the world, including Canada, Finland and Korea.
Apart from OEM, Max Fortune produces own-design items. "Our high-end, trendy products often carry the Colormax brand name," Lau says, adding that the firm operates factories in Bolou, Foshan and Fuzhou on the mainland, plus one in Vietnam, that total 1.5 million square feet in size and employ more than 5,000 workers.
For fans of darker tones, QP (HK) Ltd has launched an "ageing mahogany" series sporting an offset-printed pattern of small squares. The range includes a cylindrical gift box for wine. "It comes with a hang tag for writing messages," says marketing manager Zera Leung.
The series also includes letter sets comprising writing paper, greeting cards and envelopes in boxes. One box features a ribbon closure and another has a drawer. "The drawer can be used to hold stationery and accessories," Leung explains.
There is also a memo pad and pencil box set, a set of gift boxes with magnetic closures, and a five-drawer box. The various items in this series are priced from US$1-3 each FOB Hong Kong.
QP operates factories in Dongguan and Tianjin on the mainland, with an aggregate floor area of 625,000 square feet and a combined workforce of 4,500. The Dongguan facility is ISO 9002-, ISO 9001- and ISO 14001-certified in addition to holding the ICTI Code of Business Practice award.
The 1982-established manufacturer offers own-designs as well as ODM and OEM items, all using paper from Japan, Korea, Indonesia and the mainland. "Our products are finished using offset printing techniques," Leung says, noting that the maximum daily offset printing output is one million sheets.
The minimum order is 5,000 per design and 4-5 weeks should be allowed for delivery. "The US accounts for 70% of our sales," Leung says. "Europe is another major market."
Clearly, Hong Kong's large and versatile printing and paper products industry invariably leaves customers spoilt for choice.
WRITTEN BY LIZA LEE
QP (HK) Ltd
3 On Yiu St
Sha Tin, New Territories
Triangle Link Ltd
4/F, Blk A
Chung Mei Centre
15 Hing Yip St
Kwun Tong, Kowloon