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Pouches(HKTDC Packaging, Vol 01,2006)

Handy Holders

Pencil pouches from Let-Win Plastic Products Fty Ltd come with attractive and colourful patterns based on teddy, angel and football themes

Today's pouches are expected to carry everything from electronic equipment to underwear, and Hong Kong manufacturers have responded with affordable designs that are fun and fashionable as well as functional.

For example, 22-year-old veteran Hong Kong producer Let-Win Plastic Products Fty Ltd manufactures some 600,000 pencil pouches/cases and 200,000 other bags per month at its 600-worker, 100,000-square-foot factory in Shenzhen on the Chinese mainland.

"We manufacture pouches in nylon, polyester, denim, cotton and canvas for pencils, stationery items, cosmetics, mobile phones and digital cameras," says assistant manager Kevin Shea.

The company also manufactures its own Zig-Zag product range, as well as pencil cases, school bags, rucksacks and children's bags. "Some 90% of our pouches are for stationery items and 90%-95% have zipper closures, although we also use hook-and-loop fastening tape," notes Shea.

He says there is some demand to integrate fashion trends and even small accessories into pouch designs. "Also, clients such as Disney and Mattel want us to apply their licensed characters to our pouches." There is an additional requirement from European customers to meet EN71 and AEZO3 standards.

"Business is stable," says Shea, "but the declining birth-rate is affecting overall demand for pouches for children."

FOB Hong Kong unit prices range from US$0.20-1.00 for minimum orders of about 1,000 pieces delivered 30-45 days after order confirmation.

Germany is the company's biggest market, taking 30% of exports, while other important outlets include the UK, Italy, Greece, Poland, Hungary, Russia, Argentina, Australia and the UAE.

Specialising in providing soft PVC pouches, Hip Lee PVC Products Ltd produces some one million pieces of pouches and non-woven bags a month at its 6,000-square-metre, 500-worker factory in Dongguan on the Chinese mainland.

"Most of our pouches are used in the garment business," says sales manager Rod Choy. "For example, we supply Tesco in the UK with small PVC pouches for underwear, socks and shirts."

He explains that most of the company's pouches use popper closures due to their lower cost, although he notes that zippers are also popular. "We also manufacture pouches for cosmetics and cosmetic accessories, and we produce both functional pouches and fancy versions as many companies require their own logos, colours and patterns as well as detailed accessories such as zipper fobs."

FOB Hong Kong unit prices for Hip Lee's cheaper pouches range from US$0.10-0.20, while fancier models cost US$0.30-0.50, for minimum orders of 5,000 pieces delivered three weeks after order confirmation.

The 26-year-old company's major markets include Western Europe, which takes 50% of exports, the US, which receives 20%-30%, and Japan. "We are moving towards printing more fancy pouches, and as many of these are currently handmade we are working towards automated production to improve quality, price and delivery times," Choy explains.

Personal care items are the focus of Funrich Industrial Co Ltd, which produces pouches for items such as shavers, beard trimmers, hair styling products, cosmetics and travel bags.

The company also produces freezer pouches, handbags and other plastic items at its 5,000-square-metre, 320-worker factory in Shenzhen.

"Most of our pouches are for hair and personal care items and we supply such companies as Revlon in the US and Boots in the UK," claims marketing manager Bernard Chung.

"Our most popular items include pouches for hair curlers and the new ceramic hair straighteners, although we have also been asked to manufacture pouches for toys, as well as children's bath books."

Funrich's three designers offer customers a range of styles or adaptations in recyclable material, cotton, EVA and non-toxic nylon and PVC.

"Europe, in particular, demands recyclable and non-toxic materials," notes Chung, adding that the US prefers cheaper items and is the company's major market, accounting for some 60% of exports. "However, Europe, particularly the UK, is also an important destination."

Funrich's FOB Hong Kong/mainland unit prices range upwards in price from US$0.15 for minimum orders of about 10,000 pieces per item, depending on product, delivered in approximately four weeks.

Meanwhile, Jeyson Industrial Ltd produces PP non-woven pouches, gift bags and packaging at its 6,500-square-foot, 450-worker mainland factory in Shenzhen.

This seven-year-old company manufactures pouches for household use, storage, gifts, jewellery, promotional items and multi-use products. "While our pouches are mainly PP non-woven, we also plan to introduce nylon," reveals manager Judy Lam.

She adds that pouches come mostly with string, PP non-woven or ribbon ties. "Many customers also require printing with their company colours and logos, so prices vary according to pouch size and printing requirements."

Minimum order size is 3,000 pieces delivered approximately 30 days after order confirmation to major markets such as Europe and the US, while Asia is another important destination. "Business is growing," claims Lam, "with orders up 20%-30% in 2005."

Which perfectly illustrates how big returns can come from small packages, especially when they are made by Hong Kong's very experienced manufacturers.



Funrich Industrial Co Ltd
Flat 2, 7/F
Tamson Plaza
161 Wai Yip St
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2690-2006
Fax: 852-2690-0650
Web: www.funrichltd.com

Hip Lee PVC Products Ltd
10/F, Blk C
Winner Fty Bldg
55 Hung To Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2342-7055
Fax: 852-2341-2865
Web: www.hiplee.com.hk

Jeyson Industrial Ltd
Flat D, 9/F
Fully Ind Bldg
6 Tsun Yip Lane
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2389-3990
Fax: 852-2763-5773
Web: www.jeyson.com.hk

Let-Win Plastic Products Fty Ltd
Flat A, 16/F
Gold King Ind Bldg
35-41 Tai Lin Pai Rd
Kwai Chung, New Territories
Hong Kong
Tel: 852-2429-7178
Fax: 852-2480-5390
Web: www.let-win.com

Southern Mfg Co
Flat C5, 8/F, Blk 1
Camelpaint Bldg
62 Hoi Yuen Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2359-9910
Fax: 852-2359-9926

Yau Bong Polybags Printing Co Ltd
Flat C, 16/F
Hoover Ind Bldg
26-38 Kwai Cheong Rd
Kwai Chung, New Territories
Hong Kong
Tel: 852-2422-8819
Fax: 852-2489-1268
Web: www.yaubong.com.hk