21 Sept 2004
Recycled Packaging(HKTDC Packaging, Vol 02,2004)
& Watch Packaging
Hip Lei Packaging Products Fty Ltd produces shopping bags and folding boxes
Hong Kong is fast making a name for itself as a global supplier of high-end ecological packaging.
One Hong Kong company specialising in transparent plastic packaging that is turning to the green market is 35-year-old Hip Lik Packaging Products Fty Ltd, which custom-makes PP and PET clear boxes for OEMs in the US, Europe, Japan and the Middle East and on the mainland.
The ISO 9001-certified company has a factory with more than 600 workers in Buji on the mainland, and a production capacity of 500,000 pieces per day. The minimum order size is 5,000 pieces, delivered two weeks from order confirmation, while printed samples can be made in a week or less.
According to general manager William Suen, recycled packaging is gaining importance in Europe and Japan. "Going green is the hottest marketing trend and there is a growing demand for environmentally friendly packaging worldwide," Suen believes.
He says that, besides being recyclable, plastic packaging is resistant to humid environments, long lasting and can be re-used. "It is good for holding heavier products such as wine bottles, and can significantly reduce damage during transportation."
The company uses advanced automated technology from Europe and the US for high-end production, assembling and printing. An advanced bonding technology, using non-toxic glue, ensures its finished PP boxes are among the most environmentally friendly products available in the market. Its soft-crease technology allows boxes to be assembled easier and quicker and provides an extra upright appearance.
Hip Lik also produces die-cut sheets and tube products for the gifts and premiums, toiletries, cosmetics, personal care and undergarment industries, using PP and PET materials sourced from the US, Europe and Japan.
Hip Lei Packaging Products Fty Ltd is a recent player in the transparent packaging industry, using recycled PP and PET from Taiwan and Hong Kong.
Hip Lei provides recycled packaging such as clear folding boxes, tubes, blister trays, die-cut sheets and shopping bags for cosmetic, toy, beauty care, confectionery and houseware manufacturers, and for leading brand names including Vidal Sassoon, Hugo, Kent, Nike and Jansport.
Japan, Germany and the US are the company's key export markets according to merchandiser Joey Wong, who says PP and PET are the most environmentally friendly plastics.
"PP and PET plastics are not only partially made from recycled materials but can also be completely recycled and are better quality than PVC, which is why they are in higher demand in environmentally conscious countries," says Wong. "PP can be dyed into any pantone colour and is a harder plastic which is more suitable for carrying cases, while PET is better suited for gift boxes."
Hip Lei also manufactures blister trays using PET and die-cutting sheets from PP in its 50,000-square-foot factory in Shenzhen on the Chinese mainland. The company has imported advanced automatic printing machines from the US and Europe to offer excellent printing options such as offset and silk-screen printing, embossing and hot stamping.
Hip Lei has a minimum order size of 5,000 pieces, but there are no standard designs or prices as packaging is made to order. "We have a department for training professional technicians in our factory on the mainland," adds Wong. "We can easily control product quality and delivery time."
Moving from PVC to recycled plastics is a proved business strategy for Y. & W. Industrial Ltd, maintains assistant general manager Kenneth Ho. "Our customers are becoming more environmentally conscious and are looking for recycled materials," Ho notes.
Established in 1978, Y. & W. has two factories on the mainland totalling more than 100,000 square feet. A workforce of more than 500 produces six million boxes a month delivered 14-30 days after order confirmation.
Y. & W. produces a range of PP stationery, shopping bags and boxes, including PP photo albums and A4 file albums crafted from recycled plastics. "More than 70% of our products are made from recycled materials," says Ho. "We source our raw materials from Japan, Taiwan and Korea."
France, Australia and Hong Kong are major markets for Y. & W., which supplies buyers in the UK, Germany, the Middle East, Japan and Singapore. "In the coming year, we plan to expand into North America and create designs to sell to department stores," claims Ho.
As consumers around the globe become more environmentally aware and the demand for quality remains strong, Hong Kong is well equipped to provide recycled packaging made from the highest grade ecological plastics.
WRITTEN BY JOHN MULLINS
Fujikon Packing Material Co Ltd
16/F, Tower 1
Grand Central Plaza
138 Shatin Rural Committee Rd
Sha Tin, New Territories
Sun Fung Environment Packaging Ltd
44 Tsun Yip St
Kwun Tong, Kowloon
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