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TREASURE CHEST(HKTDC Packaging,1998)


September 1998



HK Enterprise Internet

TREASURE CHEST
Jewellery Boxes

SHOPPING SUPPORT
Paper Bags

HARD WRAP
Toy Packaging

TASTY TREATS
Foods & Drink Packaging


TREASURE CHEST
Jewellery Boxes

TO many people, the package that holds the product is just as important as the product itself. This is particularly true for the jewellery industry, where consumers want the items they buy to come in a special package, giving the jewellery an expensive, fun or exotic look.

Man Yue Hong Plastic Fty, founded in 1977 and manufacturing in Dongguan, mainland China, makes colourful jewellery boxes using flock, plastic and satin from Japan. They come in the shape of small flower baskets, miniature handbags and even baby dinosaurs. The company produces two million pieces a month and exports to the US, Europe, South America and the Middle East.

"These are hot items," says manager Gary Lau. "They are used for imitation jewellery, especially for children."

Minimum order is 100 dozen for each item per colour, and delivery takes 35-40 days after confirmation.

E. Wilhelm Ltd manufactures mostly paper and cardboard boxes in Shenzhen, on the mainland, producing 500,000 to one million products a month. The paper boxes come in a variety of shapes and sell from US$0.30 each FOB Hong Kong.

A green and white box, which looks like a box of napkins, slides open and when the top "napkin" is pulled up, reveals a compartment for jewellery of any kind. A more conventional royal-blue glossy box with silver trim opens to a plush satin interior. "The design we have is sophisticated, you can use it for everything. We tried to unify the use of the box," says director Tom Lau. E. Wilhelm's boxes are suitable for both real and imitation jewellery.

The major markets are Germany, Japan, Taiwan, Italy, the mainland and Hong Kong, with emphasis on the mid-range to high-end markets. Minimum order is 1,000 pieces per item, for delivery 30 days after confirmation.

A large red velvet necklace box with a satin and velvet interior from Best Technic Ltd sells for US$1.60 FOB Hong Kong. The five-year-old company operates a 300-worker, 25,000-square-foot factory in Shenzhen, on the mainland. The boxes are heart-shaped, square and rectangular, and are made of velvet as well as synthetic leather. Materials come from Taiwan, South Korea, Germany and Japan.

Best Technic exports to Dubai, Switzerland and the US. The minimum order is 1,000 pieces, with delivery in three weeks.

Jewellery boxes from Kingbox (Asia) Ltd hold not just one item of jewellery but many. The orange leather "wavy box" is divided in two: one side can hold several rings, earrings or pendants, while the larger side, with a cushion, can be used for necklaces, bracelets and other jewellery.

Kingbox operates a 50,000-square-foot factory in Shenzhen, producing 400,000 pieces a month. It exports to Europe, including the UK, Southeast Asia and the US.

Minimum order is 100 pieces for plastic items, and for delivery in 30-45 days. Last year this two-year-old company won the Best of Gift Packaging Award from the covering material manufacturer Rexam DSI at the 1997 Specifier Awards.

Synthetic leather boxes in burgundy, pink, silver and green are products of Diamond Packaging Ltd. Founded in 1988, the company has an 800-square-metre factory in Shenzhen, on the mainland. It sources synthetic leather from Italy and the mainland, velvet from France and Skivertex from the UK and Spain.

The elegant boxes feature gold trim and delicate latches to "lock" them. The burgundy leather bangle box with a butterfly-shaped latch and velvet interior sells for HK$36.50 FOB Hong Kong. "We welcome tailor-made items," says assistant operations manager Miranda Ho. Clients can specify the designs they want, she says, adding that the boxes are more suitable for fine jewellery.

The boxes are exported to the UK, US, Australia, Saudi Arabia, the mainland, Taiwan and Japan. Minimum order is 100 pieces and delivery lead time is one month.

Large pink velvet boxes are typical of products from Parture Gift Ltd, which makes boxes that hold more than one item of jewellery. A rectangular pink velvet box is divided in three, with two sides holding rings and earrings, while the middle, a sunken space, holds necklaces, bracelets and the like. This box is priced at US$2.60 FOB Hong Kong.

Founded in 1993, Parture employs 800 workers at its 6,000-square-metre factory on the mainland. Minimum order is 1,000 pieces per model, and delivery is 30 days. Parture exports to the US, South America, the Middle East and Europe.

Glamour Box Mfg Ltd has the same minimum order as Parture. Founded last year, Glamour Box produces attractive boxes made of pigpell, PU and paper. A watch box in green pigpell, for instance, features gold trim, while green pigpell boxes for earrings have a satin and velvet interior.

The company imports materials from the US, Japan and France, and manufactures at its 10,000-square-foot factory in Dongguan, on the mainland.

Nam Wah Gift Packaging Co Ltd has no minimum order. Founded in 1971, the company is one of the largest packaging suppliers to Hong Kong jewellery retailers. "We are targeting the jewellery retailers in the local market while targeting the distributors overseas," says business development manager Ellis Lui.

Nam Wah's boxes are made of leather and have a high-end look. "Our packaging is mostly for fine jewellery," says Lui. One burgundy velvet box, for a necklace, has gold trim and two doors that open up to reveal the jewellery inside.

Materials are sourced from Italy, Japan, South Korea, Taiwan and the mainland. Products are exported to the US, Japan, Europe, Singapore and Taiwan. Delivery lead time is 21-45 days.

Written by Melissa Westcott


SHOPPING SUPPORT
Paper Bags

WHAT'S the best way to promote a retail name or package a premium item? The answer is to get printed carrier bags and get the public to do your promotion for you. Hong Kong is home to a large contingent of paper-bag manufacturers of many kinds.

Eleven-year-old Regentprint Int'l Ltd makes stationery, gifts and premiums. With a minimum order of 5,000-10,000 pieces and a 30-45-day delivery cycle, the company has OEM experience with Disney, Warner and Sanrio licensed products. "We're a very professional company," says Freeman Yuen of the sales department. "For example, we have received ISO 9002 certification for our factory. This shows real commitment to quality."

From its range is an 11x14-inch printed corrugated paper bag with plaited twine handles. A similar bag, naturally coloured, features a perspex window with a logo stitched into it. A range of bags in glossy paper printed with a valentine theme comes in various sizes: 11x15 inches, 17x12 inches, 11.5x4, 7x3.5 and 7x6 inches. All these bags are priced at US$0.20-0.60 each FOB Hong Kong.

Bags from Samsam Productions Ltd have small greeting cards attached to the plaited twine handles. A glossy bag printed with Disney cartoon motifs, measuring 9x7.5 inches, sells for US$0.20 FOB Hong Kong. A similar bag, measuring 11x12 inches, printed with "Happy Birthday", is priced at US$0.32. Selling for the same price is another bag measuring 13x10.5 inches and printed with the motif "With Love". A slightly corrugated paper bag with shiny hot-stamp-printed gold stars costs US$0.28.

Founded in 1987, Samsam makes 10 million paper bags a month and delivers its minimum order value of US$5,000 in 30 days. "We are now selling to Russia, the US, Canada and the UK. We have many well-known customers, including Hallmark and Marks & Spencer. They can rely on our delivery because we have 1,200 workers and our own factory in [mainland] China," says director Simon Li.

Sixteen-year-old Wah Ho Packaging Materials Ltd champions ecology with its range of aggressively recycled carrier bags and other products. A 12x9-inch bag is crudely felted in natural brown and sports a sisal string handle. A somewhat paler-coloured bag with the same measurements is even thicker and heavier. An 8x9-inch bag with woven straw handles boasts some autumn leaves worked into the front of the felting.

All these bags sell for about US$0.95 each FOB Hong Kong and take 1-3 months to deliver.

"We use only clean waste paper, leaves, flower petals and grasses, which are 100% natural. We source all these things locally in Hong Kong and [mainland] China and we sell to sophisticated markets in Hong Kong, the US and Europe," says merchandising manager Alice Chiu. Wah Ho's policy seems to be succeeding; annual turnover is now climbing past the HK$10m mark.

"We don't exactly specialise, but even though I say it myself, we are extremely good at printing," says Polly Cheung, manager at Glory Moon Greeting Cards Co Ltd. The company manufactures bags, with typical prices ranging from US$0.15 to US$0.40 each, depending on size and quantity.

Established in 1965, Glory Moon also makes greeting cards and stationery. Minimum order value is US$10,000, delivery takes 45 days, and the main markets are the US and Europe.

Sugus Collection Ltd makes corrugated paper mock-bag novelties. "These are for packaging individual low-cost gifts, but don't forget that we can make them in any size," says assistant director Estelle Wong.

Founded in 1985, the company makes paper and blister-pack products with a 30-day delivery cycle and 3,000-piece minimum order. Selling to the US, Europe, Australia and Japan, Sugus recycles paper and uses art paper to keep its 1,500 workers busy and its factory in Shenzhen, on the mainland, rolling.

Written by John Newson


HARD WRAP
Toy Packaging

PACKAGING these days is an integral part of a product. Safety, strength, appearance and price are all vital ingredients in the choice of the perfect packaging. Hong Kong manufacturers are known for the flexibility of their services to customers, and this is an industry where flexibility pays dividends.

Continental Packaging Ltd demonstrates this versatility with two products: a 14x24-inch flat-packing corrugated paper display box with two clear windows, and a smooth card box with display board and clear window. This carton and gift-box manufacturer has a minimum order of 3,000 pieces, which can be delivered in 14-21 days.

Selling mostly to manufacturers in Hong Kong and mainland China, Continental uses waste paper bought on the world market. The company employs 600 workers at its factory in Dongguan, on the mainland. Director Johnny Chow says, "If a customer needs a gift box or carton, whatever the specification — and price is part of a specification — we are happy to deal with those needs."

From Formwell Design & Advertising comes a 10.5x15x2-inch printed display box with a 7.5x13-inch transparent front window, a similar but narrower box in the same smooth card, and a 6x10-inch flat display box.

"Design, manufacture, printing — even professional-level product photography — we can supply all these services," says Emily Chui from the marketing department. Founded in 1989, Formwell supplies colour-printing and design for its packaging, boxes, catalogues, posters and brochures. It sells principally to manufacturers in the US, Taiwan and Hong Kong.

Perfectech Int'l Packaging Products Co Ltd sells a clear cylindrical PVC container with a handle, perfect for holding construction blocks and other toys with many pieces, for US$0.35 each FOB Hong Kong. A PVC cube box is priced at US$0.16, and a tough-looking ripstop PVC box at US$0.50 per piece. Other products include flat-folding corrugated paper boxes with cut-out windows.

"We can bring experience and efficiency to all levels of the manufacturing process," says director Ip Siu On, "and this means the customer benefits at all levels as well." The 20-year-old company also offers offset printing and rapid delivery. Its principal markets are Hong Kong, the Americas and Europe.

Production takes place at factories in Shenzhen and Zhuhai, on the mainland, with a total of 1,000 workers. Some PVC sheeting is imported from Taiwan to service Perfectech's PVC blister technology.

Timko Development Ltd does a snappy range of clear PVC bags in miniature sizes, in shapes such as a duffel bag, cosmetic pouch and backpack. These small bags, which are perfect for holding toys and accessories, sell for about US$0.20-0.30 each FOB Hong Kong, depending on the quantity and colour printing. The minimum order is usually 10,000 pieces.

Delivery takes 45 days, and Timko will happily cost out any size or style of bag. The company mostly sells to manufacturers, and apart from Hong Kong companies, its customers are to be found in the US, Germany and Japan. "We will work with our customers to create exactly what they want," says Chan Hing Wai, director of the six-year-old bag, packaging, case and toy manufacturer.

"Professional, experienced, and used to manufacturing high-quality products for a long time" is how assistant general manager Kevin Chiu describes his company, Golden Star Press Ltd. This 32-year-old company specialises in corrugated packaging boxes exported around the world, sometimes under the brand Unimax. With a 5,000-piece minimum order and 14-day delivery cycle, the company has a 420-person-strong workforce on the mainland.

Typical printed corrugated paper boxes from Golden Star are priced according to quality. A 9.5x9x2.5-inch box with a 7x5-inch window sells for HK$1.65 FOB Hong Kong, while a 7x10x2-inch box with a 7x5-inch window costs HK$2.30.

A model measuring 8.5x8.5x1.5 inches is priced at HK$4; a cutaway box measuring 7x8x4.5 inches costs HK$3.87; a 9.5x10.5x3.5-inch box with plastic window is priced at HK$1.15; a box measuring 19.5x13.5 inches with varying heights costs HK$1.51; a box shaped like a greenhouse sells for HK$0.98; and a box with dimensions of 18x13x6 inches is HK$1.95.

Materials include duplex board from South Korea, kraft liner from Taiwan and medium paper from Thailand.

Written by John Newson


TASTY TREATS
Foods & Drink Packaging

SO much of the attraction of a gift lies in its packaging. Be they for chocolates or biscuits, Hong Kong companies offer food packaging made of tin, paper and PE, and done in exciting shapes and colours that are bound to make gift-giving a pleasure.

Shun Shing Polyethylene Printing Co Ltd, a 22-year-old company, makes soft, colourful plastic bags to hold snacks such as dried fruits and noodles. The bags can be heat-sealed.

Major markets include the mainland, US and Canada. "About 10% of our products are exported," says administrative manager Louise Lee.

Shun Shing's 10,000-square-metre factory in Shenzhen, on the mainland, employs 250 workers and imports the main raw material, PE, from Japan, Indonesia, Malaysia and the Philippines.

H&O Advertising Associate offers packaging design as part of its advertising business, with most products made from card paper or cardboard. The company supplies packaging for firms such as Lucullus, Aunt Stella's and Macy's. Marketing manager Mandy Chow says 20-30% of output is exported, Japan being the main market.

Established in 1990, H&O produces at factories in Shenzhen and Guangzhou, on the mainland. Paper, the main raw material, is imported from the US, France and Italy, while ribbon comes from Thailand.

The minimum order is negotiable and FOB Hong Kong prices vary from US$1 to US$2 per piece, depending on the design and size of the product. Delivery takes 1-2 months after receipt of an L/C.

Good Universal Ltd, set up in 1994, supplies colourful woven PP bags for agricultural produce, tarpaulin and other plastic packaging materials for chemicals and fertilisers.

Major markets include the US, Poland, Hungary, Germany, France, Saudi Arabia, the UAE and Japan. "About 50% of our products are exported to these countries and the rest goes to [mainland] China," explains marketing manager Keith Chak.

Good Universal's factory in Xinhui, Guangdong, measures 7,500 square metres and employs 400 workers. It sources PP from the mainland.

Minimum order is one TEU, though new customers may place smaller orders. FOB Hong Kong prices average US$0.20 per piece, depending on the size and weight of the product. Delivery takes 6-8 weeks after receipt of an L/C.

Tin Box Asia Pacific HK Limited is part of The Tin Box Co of America. According to manager Eric Kwok, the firm produces at its main factory in Dongguan, on the mainland, but has access to two more factories nearby. Each factory employs 200 workers. The main raw material, tinplate, is sourced from Japan, South Korea and Australia.

Established in 1987, Tin Box offers products in decorative shapes and colours, with FOB Hong Kong prices ranging from US$0.55 to US$2 each. Major markets include the US and Europe. "Our exclusive distributor in the UK supplies all over Europe," Kwok says. Clients include Hallmark, Hershey, Mars and Nestlé.

The firm requires a minimum order of 12,000-24,000 pieces, and delivery normally takes 75-90 days after receipt of an L/C.

Eight-year-old Godi Enterprises Ltd specialises in paper products. Sales manager Gary Lam says packaging products account for 30% of output, most of which is exported to the US. Its 500-worker factory in Dongguan, on the mainland, produces an average of one million pieces per month and imports paper from Japan.

Clients must order a minimum of 5,000 pieces per design. FOB Hong Kong prices range from US$0.20 to US$4 per piece, with delivery in 30-45 days after receipt of an L/C.

Written by Austin Lobo

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