5 Sept 2007
The Perfect Finish(HKTDC Packaging, Vol 02,2007)
|A watch box covered with genuine leather from Kingbox (Asia) Ltd is a customer favourite|
The perfect finishing touch to any gift is tasteful and elegant packaging, and Hong Kong gift packaging manufacturers provide an extensive selection to meet all needs
Looking for terrific wrapping and boxes for great gift items? Hong Kong offers choices ranging from colourful paper carry bags to paper boxes that come in all shapes and sizes. Then there are velvet and leather presentation cases, and long-lasting tin boxes.
"Customers are most concerned about the attractiveness of the packaging, regardless if it is high-end or low-end," says sales and marketing manager Chammie Mok at Kingbox (Asia) Ltd.
The 1996-established firm produces leather, paper, wood and plastic packaging and introduces new items each month. A popular range is the leather box series, which comes in a variety of sizes and colours. Mok says that leather is a current customer favourite.
"The entire box is covered with real leather, which is popular with our medium- to high-end brand name customers," she says. However, she adds that the majority of Kingbox's business is focused on OEM and ODM tailor-made products.
"We expect to see growth in Eastern Europe over the next year or so, as well as in our major markets," comments Mok, adding that delivery to Western Europe, North America, the UAE and Southeast Asia is 45-60 days after confirmation.
The minimum order depends upon the material: 1,000 items for plastic, 3,000 items for cardboard and 200 items for wood. The raw materials are mainly sourced from the US, Italy, France and Taiwan, and production takes place at a 100,000-square-foot factory in Shenzhen on the Chinese mainland that has a monthly capacity of 1.5 million items.
Founded in 1990, packaging specialist Progress Packaging Industrial Co Ltd expects to see growth worldwide. The company has more than 1,000 shapes and sizes in its collection, including paper boxes in the form of bags.
"Our boxes are firm favourites in the marketplace because they are simple and elegant, just like gifts," says marketing executive May Chan.
With regards to material trends, Chan believes that paper is the hot choice. "Paper packaging items are in high demand, particularly in European markets," she explains. "Non-toxic, recyclable paper products are also in demand in line with the world's growing awareness for environmental protection." Most of the company's range, she points out, is made from recycled paper.
Sourcing its materials from Europe and Asia, Progress Packaging believes that its products stand out from the crowd. "The design of our paper boxes is diverse in appearance and imbued with innovative ideas," Chan enthuses. "They are in demand by many leading international brand names."
Progress Packaging operates an ISO 9001-certified,15,600-square-metre factory in Dongguan on the mainland, which has a monthly production capacity of one million pieces. Delivery for a minimum order value of US$3,000 per shipment is 35-45 days after confirmation. New items are introduced at all major trade shows.
Focusing solely on tin packaging is Team Elegant (HK) Ltd, which has been in business since 1993. "Customers are drawn to tin packaging because of its special appearance. They can also serve a functional storage purpose," says sales and marketing manager Johnny Chan.
The company's vast range of shapes and sizes includes the seasonal Christmas ball, and the classic embossed can. "We can provide a range of finishes, including varnish oil, matt varnish oil, explosive finishing, raindrop finishing and many more," he comments.
New products are introduced every month and are manufactured at one of three factories in Shenzhen and Huizhou on the mainland that cover a total area of more than 150,000 square metres. The company also has its own dedicated printing factory in Huizhou.
Environmentally-conscious, the company is ISO 9001-certified, and complies with the FDA, EN71 and toxic-free material and paint requirements. The tin is sourced mainly from Japan. The minimum order is 3,000 items and appro-ximately 25 days is the lead time to main markets including the US, Japan and Europe.
"We expect to see growth in newer markets such as Dubai and Eastern Europe," Chan says, adding that the monthly production capacity depends on the size and structure of the item.
"We can also provide a complete one-stop service, and count many famous names as clients, including Tommy Hilfiger, Lipton, Suntory and Disney," Chan comments.
Xitronic Ltd, a maker of plastic, paper and wooden packaging since 2002, has a worldwide customer base. One model that is always in demand, according to manager Christopher Wong, is the heart-shaped box model YE-6004-1, which is made of paper from Thailand. The box measures 19.5x17.9x6.3cm and is priced at US$1.40 per piece FOB Hong Kong.
"We have a large variety of products ideal for gift packaging," Wong says. "We also offer flexibility, and customers are welcome to provide any drawings or designs they want us to manufacture."
The company usually introduces new items twice per year, and sources its raw materials mostly on the mainland. The monthly production capacity ranges from 500,000 to one million items, and takes place at the firm's 20,000-square-metre factory in Guangzhou.
"The minimum order is 5,000 pieces and we have a delivery time of approximately 30 days," comments Wong.
Obviously, Hong Kong has the packaging you need to make that gift item even more alluring.
TEXT BY VICKI WILLIAMS
Feda Mfg Ltd
Rm 5, 6/F, Blk A
Hi-Tech Ind Centre
5-21 Pak Tin Par St
Tsuen Wan, New Territories