About HKTDC | Media Room | Contact HKTDC | Wish List Wish List () | My HKTDC |
Save As PDF Print this page

Value Added(HKTDC Packaging, Vol 01,2008)

Jewellery & Watch Boxes

Medalbox Ltd's high gloss wooden boxes - in various sizes and with single or multiple compartments - display jewellery or watch items to their best advantage

Fancy shapes, classy embellishments and extra functions are redefining today's jewellery and watch boxes

Far from simple storage and protection, a well-made, attractive box adds value to a watch or piece of jewellery, especially if it is to be given as a gift.

Just ask Hong Kong companies, which are putting an increasing focus on quality and always think outside the box to come up with creative and delightful packaging solutions.

For instance, ERS offers watch boxes that combine fancy packaging with winding functions, such as the 78-Function Smart Winders model which won a New Patent Design Excellence Award issued by the China Intellectual Office in 2006.

"The box is made of hand-finished solid wood, such as mahogany, cherry and burlwood," notes Director Raymond Louie.

"The interior is fashioned from silsuede- a simulated suede fabric. Inside is an IC with fuzzy logic programming, LCD and jog dial for function selection," he adds. "The design ensures that a watch cannot be over-wound, for example."

The item is just one of more than 100 CE-approved winder designs from ERS, which claims to have been the first in Asia to make watch winders.

"Practically everything is done in-house, such as the manufacture of the wooden boxes, the programming, electronics and mechanisms, which were designed and developed in Japan," Mr Louie remarks. "We have service centres in major markets, which very few competitors do."

Established in 1990 as a manufacturer of wooden boxes, ERS expanded into the production of watch winder boxes in the following year.

"We export to all over the world," says Mr Louie. "Our major markets are North America, the EU, Russia, Japan and Southeast Asia. And our customers are mainly watch stores, including those focusing on second-hand items, while other customers operate speciality watch websites."

Another wooden-box maker is Medalbox Ltd, which is focusing on high-gloss wooden and PU leatherette boxes and cases for both watches and jewellery in the coming year.

"As well as regular square shapes, we are also offering designs with curved tops, cylinder and dome shapes, while colours include black, blue, red and brown," advises Managing Director Tony Cheung.

He adds that the company will concentrate on solid wood, including oak, maple, cherry and beech wood, and MDF wrapped with a wood skin. "In terms of interiors we use fine PU leatherette, leather and fine PP velvet," Mr Cheung notes.

Medalbox products are targeted at the mid-to-high end of the market, with the customer base encompassing wholesalers, importers and distributors. "Our major markets are in Germany, Spain and France, and we plan to develop South Africa and Russia as new markets in the coming year," imparts Mr Cheung.

"We emphasise quality with prompt delivery and tailor-made customer services, which lead us to obtain the trust of our longer-term business," he maintains. "With respect to R&D, we will invest more than 10% of our total sales in the coming year in this area."

In contrast to the above companies' focus on wood, Universal Metal Plastic Trading Ltd produces jewellery and watch boxes in a range of materials and carries about 30-40 designs.

"We have several different series, including those made from paper, wood, plastic and aluminium," says Assistant Sales Manager Sirena Tso. "We have many standard items, but we also do OEM projects with special designs for our customers."

Among the firm's designs is a heart-shaped box with a plastic core covered with flocked fabric, which is perfect for jewellery given as a special gift. A square alternative also features a plastic core but is covered with leather-coated paper and adorned with a bow.

Universal's main customer base is in Europe, Ms Tso notes, adding: "The Middle East is also a very important market, as is the US, and we have customers in Japan, too."

She points out the differences between these markets. "Europeans like staple colours such as black, purple, royal blue and maroon. The Japanese love different patterns and lighter colours such as pink. The US market goes for standard items at lower prices - top colours are green, red and black."

Trade fairs are an important part of Universal's marketing strategy. "We attend the Hong Kong International Jewellery Show in March and the Hong Kong Watch & Clock Fair in September," she says. "We bring out new designs and collections for the fairs, which we find very helpful as we can meet face-to-face with buyers."

The variety of materials, shapes and colours of watch and jewellery cases produced by Hong Kong clearly caters to the diversity in the timepiece and ornament markets.

Boasting an excellent track record, local box manufacturers keep enhancing, enriching and innovating their offerings to make sure they will always be on the case whatever the customer demands.



Bonway Gifts Mfg Ltd
Unit 12, 7/F, Goldfield Ind Centre
1 Sui Wo Rd
Fo Tan, New Territories
Hong Kong
Tel: 852-2790-4980
Fax: 852-2790-2991
Year Established: 1995
Major Product Categories: gifts & gift box packaging
Own Brands & Certificates: -
Minimum Order: 3,000 pieces
Monthly Production: -
Delivery Time: 30 days
Factory Size & Location: 6,000 square metres; Huizhou
Workforce: 500
Rm 2411A, Cable TV Tower
9 Hoi Shing Rd, Tsuen Wan,
New Territories, Hong Kong
Tel: 852-2402-1841
Fax: 852-2492-4912
Web: www.ers.com.hk
Year Established: 1990
Major Product Categories: watch winders, wood boxes, photo studio boxes, charging valets
Own Brands & Certificates: ERS, Smart Winders, TechWinder, WinderOne, GyroWinder, OnVoo; CE approved
Minimum Order: -
Monthly Production: watch winders: about 5,000 pieces
Delivery Time: 45 days
Factory Size & Location: 30,000 square feet; Guangzhou
Workforce: 250
Medalbox Ltd
Unit 806, The Broadway
54-62 Lockhart Rd, Wanchai
Hong Kong
Tel: 852-2858-8620
Fax: 852-2858-8575
Web: www.medalbox.com.hk
Year Established: 1999
Major Product Categories: high-gloss wooden boxes, automatic watch winders, plastic and paper boxes for gifts and premiums, watches and jewellery
Own Brands & Certificates: -
Minimum Order: 1,000 pieces
Monthly Production: 150,000 pieces
Delivery Time: 45 days
Factory Size & Location: 10,000 square metres; Dongguan
Workforce: 450
Siluck (HK) Ltd
Rms 1006-7, Laurels Ind Centre
32 Tai Yau St, San Po Kong, Kowloon
Hong Kong
Tel: 852-2752-7039
Fax: 852-2752-7060
Web: www.siluckhk.com
Year Established: 1991
Major Product Categories: packaging boxes, watch boxes, jewellery boxes, gift boxes
Own Brands & Certificates: SILUCK
Minimum Order: 3,000 pieces
Monthly Production: 500,000 pieces
Delivery Time: 30 days
Factory Size & Location: 10,000 square metres; Shenzhen
Workforce: 800
Unitpak Mfg Co Ltd
Units 605-8, Prosperity Centre
77-81 Container Port Rd, Kwai Chung New Territories, Hong Kong
Tel: 852-2785-5583
Fax: 852-2786-2117
Web: www.unitpak.com.hk
Year Established: 1994
Major Product Categories: boxes and displays for watches, jewellery, gifts and premiums
Own Brands & Certificates: -
Minimum Order: 5,000 pieces
Monthly Production: boxes: 2.5 million pieces; displays: 20,000 sets
Delivery Time: 45-90 days
Factory Size & Location: 36,000 square metres; Dongguan
Workforce: 400
Universal Metal Plastic Trading Ltd
4/F, Blks C-D, Phase 2
Superluck Ind Centre
57 Sha Tsui Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2493-0149
Fax: 852-2416-5629
Web: www.universalmp.com.hk
Year Established: 1975
Major Product Categories: boxes: leatherette, wooden, flocked, aluminium, paper and plastic; displays: stands and trays; accessories: paper bags, pouches
Own Brands & Certificates: -
Minimum Order: leatherette, flocked, paper boxes: 300-1,200 pieces; wooden, aluminium boxes: 100-300 pieces; plastic boxes: 1,000-3,000 pieces; displays: about 50 pieces; accessories: 300-2,000 pieces
Monthly Production: 7 million pieces
Delivery Time: 60 days
Factory Size & Location: 25,000 square metres; Dongguan
Workforce: 3,000