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Worldly Opportunities(HKTDC Packaging, Vol 01,2009)

Hong Kong International Printing & Packaging Fair

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The Hong Kong International Printing & Packaging Fair 2009 is perfect for keeping in touch with the latest developments in two burgeoning industry sectors

The fourth staging of this growing event brings together manufacturers, suppliers and trade buyers from around the globe, all keen to advance their business.

In addition to providing an international trading platform, the fair provides opportunities for market information exchange and networking.

The location is another big attraction, with Hong Kong and the Pearl River Delta acknowledged as the hub of printing and packaging activities in Asia.

These qualities make the event a valuable showcase for the new technologies, products and services that draw top-quality buyers from around the world.

In these times of economic uncertainty, many people will eye developments in the Chinese mainland market. Recent economic buoyancy and a willingness to invest in new technologies and new plants has seen both sectors become highly competitive on the mainland, where an increasingly affluent population demands more sophisticated packaging, while a thirst for knowledge and entertainment is boosting the fortunes of various forms of media, including magazines and newspapers.

Many overseas companies like to use Hong Kong as a stepping stone to the mainland market, and exhibitors and visitors alike will benefit from this strong interest in the mainland.

That fact notwithstanding, the fair is also a shop window for Hong Kong's own long-established and vibrant printing and packaging industries, with their emphasis on high quality and sophisticated technology.

Fair highlights

Product zones make the fair easy to navigate, allowing buyers to easily identify exhibitors in their niche. These include:

  • The Integrated Pre-press Service Square that showcases creative skills and technical expertise, and targets buyers looking for excellent products and services to assist their marketing efforts
  • The Packaging Zone that puts the focus on gifts, cosmetics, pharmaceu-ticals and food packaging, responding to the increasing demand for packaging services in these special areas

Meanwhile, a programme of seminars and forums adds to the fair experience for all participants. The exchange of information and opinions on technologies, products and markets gives everyone involved the edge in these very competitive and fast-moving industries.

There are also networking events, helping to initiate new contacts and foster long-term relationships.

The 2008 edition of the fair attracted 377 exhibitors, including group pavilions from the Chinese mainland printing centres of Shenzhen, Guangzhou, Zhejiang and Shanghai. In all, 17 of these came from the "Top 100 Printing Firms" ranked by the mainland's Printing Manager magazine. In total, 11,397 buyers from 109 countries and regions came through the doors over the four days of the event.