4 Aug 2008
Wrap Around(HKTDC Enterprise, Vol 08,2008)
Sophisticated packaging from Hong Kong is helping to sell elegant products at good prices, says Beeline Industries Ltd. The company has found a niche providing winning wrappings, with clients as diverse as an Italian chocolate company, a Parisian perfumer and a US fashion house.
Beeline Industries also supplies attractive packaging solutions to world-renowned makers of cosmetics and toiletries, garden and household goods, distinctive foods and items destined for the top shelves of department stores. Most of these clients are in Europe and the US.
"We started out in basketry in a remote province of China about 30 years ago, with an order for quality handicraft products," relates Director Philip Chiang. "Through industry and hard work we grew steadily, and now provide a one-stop shop, total solution for almost all packaging needs. We do everything from design to development and from production to shipment."
Mr Chiang says the range of products available is huge, while remaining centred on handicraft-style packaging. "Our gift packaging boxes are especially suitable as gift packaging for the cosmetics, chocolates and liquor industries," he insists. "We specialise in customising each order, and we can manage any size, shape, material, colour or decoration. Buyers are welcome to inspect any samples for proof of excellence."
In all, Beeline Industries operates six factories. They include a wood box plant located in a region where a variety of fine woods and bamboo are available.
"Southern Chinese pine and fir are two of the woods most often used for our boxes and trays," says Mr Chiang.
A wire products factory produces containers and trays. "However, we also use other materials in combination with wire to create various items. In addition to wire, we use jute and raffia, coloured paper strings, or organza," says Mr Chiang. "There is a grand assortment of gift containers from this factory, all available in a variety of styles and craft work."
The firm's handicraft products factory, though one of the smaller in the group, is also quite unique and specialises in gift packaging for the chocolates and liquor industries.
"This facility specialises in making high- quality fabrics, beading and embroidery work, and produces goods in PU, PVC, leatherette, leather and laminated cardboard," reveals Mr Chiang.
Beeline Industries operates another specialised factory producing transparent PVC and electroplated wire boxes and trays. Then, for stitch-and-sew operations there is yet another specialised plant.
"We do most of the sewing needed when making attractive bags, totes, pouches, sachets and small pillows, including special, fragrant sachets and pillows," he smiles.
When goods are brought together for shipment to clients, a plant with several packaging lines efficiently prepares and packs containers with finished goods. "This factory also produces offset printed paper boxes and printed paper bags," says Mr Chiang. "Laminated products are an important line here."
Beeline Industries recently added state-of-the-art paper spiral tube manufacturing equipment. "These additions mean that we can produce boxes that are not generally available from more conventional box factories," he claims.
TEXT BY TONY HENDERSON