3 March 2004
Wrapping & Accessories(HKTDC Packaging, Vol 01,2004)
Service and prompt delivery are priorities for K's Int'l Polybags Mfg Ltd, which manufactures a wide range of wrapping paper products
Keeping abreast of consumer demand is undoubtedly the key to success in the highly competitive global wrapping and packaging industry. As a leading manufacturer of holographic foil products, Hop Yick Laser Image (HK) Co Ltd is constantly creating new designs and products to meet changing demand worldwide.
"All our packaging boxes are made to meet specific customer requirements," states manager Herbie Tsui. "The basic materials used in our hologram products include BOPP, PET, PVC, PP, APET and PETG."
Hop Yick manufactures at factories on the Chinese mainland located in Shenzhen and Quanzhou, Fujian Province. "Our Shenzhen factory premises concentrates on production of packaging boxes and offset printing, while the Quanzhou premises is responsible for manufacturing the holographic foil and laser products," explains Tsui.
He adds that Hop Yick employs 185 staff at its Shenzhen factory and another 92 workers at the Quanzhou plant, and will expand further according to future market demand.
"With average monthly output of some three million boxes, 25 metric tonnes of holographic foil plus 15 million holographic stickers, we are one of the leading producers of these products," Tsui claims.
The ISO 9000-certified company requires minimum orders of 10,000 square metres per colour per holographic foil pattern, which have an FOB Hong Kong price of US$0.15-0.30 per square metre.
Hop Yick guarantees delivery within two weeks of order confirmation to its primary export markets in Indonesia, Malaysia, Singapore, Taiwan, Japan and the Philippines.
"Our strategy is to target customers from industrial markets," Tsui explains. "Participating in relevant trade exhibitions, advertising in trade magazines and visiting both existing and potential customers are core marketing activities, which also keep us up-to-date with the ever-changing demands of customers in the packaging industry."
Design is also a paramount consideration at 11-year-old gift wrapping manufacturer Max Fortune Industrial Ltd. "We produce a range that incorporates the very latest in trendy designs," notes marketing manageress Movie Lau.
She claims that Max Fortune also offers better customer service than many other companies, responds promptly and efficiently to customer enquiries and produces goods that have a "refined quality".
"Our employees attend many exhibitions each year, where they look for inspiration for future products, as well as new materials such as flocking and glitter to incorporate into our designs," Lau notes.
"One interesting aspect to the production of gift wrapping products is the parallel design trends that seem to occur in relation to ladies' handbags, so we watch this market closely as well."
Max Fortune's four mainland factories employ a total of 4,000 workers who produce an average daily output of 700,000 paper bags and 100,000 rolls of wrapping paper for the US, Canada, the UK, Australia and Europe.
"Our market strategy is to produce new and original designs across a wide range of items so that customers can coordinate their wrapping requirements," Lau explains.
"These range from wrapping paper in sheet and roll form to stationery items such as writing paper and note books, as well as other paper products such as gift bags, tissue paper, tissue shred, cups and plates, napkins, gift tags, cards for all occasions and foldable and rigid boxes."
FOB Hong Kong prices for the company's products vary according to customers' requests and quantity ordered, but minimum order value is US$8,000 with delivery 30-45 days from order confirmation.
Service and prompt delivery are priorities for K's Int'l Polybags Mfg Ltd, according to managing director Fung Kai Hoo. "We produce a wide range of wrapping paper products such as shopping bags and rely on our customers to provide design requirements when submitting an order," he says.
The 23-year-old company produces 80,000-100,000 kilos of polybags per month at its mainland factory in Shenzhen, which employs 300-500 workers depending on production demand.
"Our minimum order is 20,000 pieces delivered 30 days from order confirmation," Fung adds. "Our main export markets are the US, Canada and Europe."
The firm's marketing strategy focuses on advertising in order to raise its profile. "Polybags are not just for storing products," Fung claims. "They have become fashion items in their own right in many parts of the world, especially if they are high quality with nice printing."
Gift ribbon and box manufacturer Beta Wealth Co Ltd stresses original designs, attention to detail, good customer service and competitive pricing as core elements in its business philosophy.
The 24-year-old company has 20,000-square-foot of factory space in Guangzhou on the mainland, where some 200 workers manufacture 100% polyester or nylon ribbons using materials sourced from the mainland and Taiwan.
These are sold in key markets such as Europe, Asia and the US, says marketing officer Jobia Keung. "Our minimum value order requirement is US$3,000 per shipment, which we can deliver within 3-4 weeks of order confirmation."
All of which goes to prove that Hong Kong's paper and wrapping manufacturers have their fingers on the pulse when it comes to trendsetting wrappings and accessories.
WRITTEN BY SUZANNE DENNIS
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