8 Sept 2006
Wrapping & Accessories(HKTDC Packaging, Vol 02,2006)
|Beta Wealth Co Ltd is keen on using new materials to produce all kinds of rosettes and ribbon bows, which are always in great demand in the market|
The finishing touch for any gift is its packaging; the seasonal or attractive paper and foil materials that really catch the eye. Used universally in markets worldwide, wrappings and accessories are staples of the gift-giving sector - and experienced Hong Kong manufacturers offer a multitude of options.
This is certainly true of 26-year-old Beta Wealth Co Ltd, which manufactures an expansive range of ribbon accessories.
Assistant marketing manager Jobia Keung credits the firm's success to a number of factors. "We specialise in rosettes and ribbon bows that are always in demand, and that is a major reason for our ongoing success," she claims. "Another reason is that we continue to use new materials so that our products are always in style and up to date with the latest trends."
This year, those trends include highly popular items such as plain organza bows in baby blue or soft pink and more decorative bows featuring rosettes or other detailing. "Furthermore, all of our products are handmade," adds Keung.
Beta Wealth's largest market is the US, and Keung believes this is because people there simply love craft-related projects. "Other important markets include Asia and Europe, which we are hoping to penetrate on the same level as the US. That will be one of our key marketing strategies this year," she says.
Production takes place at the firm's 20,000-square-foot factory in Guangzhou on the Chinese mainland that produces about 1.5 million different items per month.
FOB Hong Kong unit prices range from US$0.50-4.00 per gross (144 pieces) for minimum order values of US$3,000 (mixed items) to be delivered 2-4 weeks after order confirmation.
An even faster turnaround is promised by Yiu Fai Trading Co, which will deliver its range of wrapping paper, ribbons and raffia in one day for local buyers, and within 30 days for overseas orders.
"We have more than 100 wrapping items," says proprietor Wing Lok Wu. "We find that customers like to choose from a wide range and we have an excellent reputation for new items."
Current hot items, he elaborates, include ribbons and wrapping paper featuring flowers and natural scenes. "Perennially popular are our brightly-coloured plain ribbons and raffia ribbons," says Wu.
Prices are available on request and vary depending on such factors as the decoration and finish for paper and the width and material for ribbons.
Established in 1992, Yiu Fai Trading buys its range from various sources, does not manufacture any items itself and has no minimum order policy.
"We are an importer and wholesaler and we have a large showroom in Hong Kong," says Wu. "We source finished products from the mainland, Taiwan, Korea and the Philippines, and we sell to major markets in Southeast Asia. That keeps things flexible and allows us to source new materials on a regular basis."
Confirm (Int'l) Enterprise Ltd, established in 1996, also has a flexible minimum order policy that depends on the item. However, prices are dependent on the item, the materials and the quantity.
The range offered by this trading company includes a large selection of ribbons, rosettes, bows, elastic cords, pom poms and other packaging accessories.
"As a relatively new player in this segment, we believe it is important to concentrate on a customer's needs," says marketing manager Nelson Leung. "Our purpose is to offer good-quality products at attractive prices, while providing excellent service."
Leung says that product trends in the industry are mostly cyclical. "Current popular items are rainbow-inspired coloured ribbons and bold-coloured elastic."
Other items remain in fashion year after year because of their classic nature. "For example, velvet ribbons and handmade ornaments with beading are always in demand," Leung adds. "We will continue to develop more decorative ribbon for different markets, including the US, Europe and the mainland."
Cherry Plastic Industrial Ltd has also served several major markets in the US, Europe, Japan, the mainland and Hong Kong since its inception in 1979.
"Thanks to our innovative approach, flexibility and consistent quality we have a well-established client base," says manager Mandy Wong. "Our customers include such well known-brands as Hallmark."
The company manufactures a substantial selection of gift bags, plastic gift wrap, tissue paper, wrapping-paper rolls and accessories such as bows featuring both plain and patterned designs. It also provides seasonal- and celebratory-wrapping gift sets (including paper and accessories) for occasions such as Valentine's Day.
"We also have a dedicated design team responsible for coming up with creative designs and improved production processes," Wong says.
Production takes place at two plants in Dongguan on the mainland with a total floor space of 275,000 square feet and a combined workforce of 1,200 people.
Another company emphasising consistently high quality for its speciality foil, film and laminated wrappings is 1992-established Truth Honour Trading Ltd.
"We have a vast selection that is popular with buyers," claims manager Chow Wai Man. "For example, the extensive array of colour choices and patterns stamped onto film wrapping in turn creates ever-changing colours and shapes as the light reflects off the surface."
Using raw materials sourced on the mainland and Korea, Truth Honour accepts minimum orders of 6,000 metres for delivery about two weeks after confirmation. The firm's KBL brand is available should buyers so require.
Hong Kong clearly has the gift-giving sector well wrapped up with paper, plastic and foil plus a host of accessories.
WRITTEN BY VICKI WILLIAMS
Cherry Plastic Industrial Ltd
Flat C, 19/F, Phase I
Tung Chun Bldg
9-11 Cheung Wing Rd
Kwai Chung, New Territories
Confirm (Int'l) Enterprise Ltd
Flat E, 20/F, Blk 2
Golden Dragon Ind Centre
162-170 Tai Lin Pai Rd
Kwai Chung, New Territories