20 Feb 2004
Artificial Flowers & Plants(HKTDC Enterprise, Vol 03,2004)
Vol 3, 2004
Flowers & Plants
& Gardening Products
This bouquet of peonies with sprays of new seeded eucalyptus and tuberoses from Michael (Asia) Co Ltd uses materials sourced from Japan and Taiwan
Riding on success gained in 2003, Hong Kong artificial flower manufacturers paint another rosy picture for 2004. Amid advances in quality, pre-made artificial flowers see continued popularity in homes, adding a festive mood or a touch of style to the overall dcor. Sprays and potted items also take centre stage, with these intrinsically graceful and often tastefully made items used to tone up celebrations and memorable events.
Established in 1989, Michael (Asia) Co Ltd is a leading manufacturer in man-made floral products. "Instead of merely assembling and moulding plastic flowers, our staff arrange and plant all products with care and passion," says manager Bobo Hung.
Apart from boosting its creativity in flower arrangements, Hung says an assortment of pre-made items is the company's top priority. "We have even designed a variety of flower pots to go with the flowers, making them a more unique item to sell," she says. "We will also launch alluring gift packs to match different festive themes and special occasions."
Hung says all the firm's products cater to the high-end market, especially department stores and interior design shops.
Michael maintains a 25,000-square-metre factory in Guangdong Province on the Chinese mainland that employs up to 1,000 workers. Major markets include the US, Japan, Southeast Asia, Germany and Holland. The minimum order value is US$5,000 for shipment 60 days after confirmation of order.
Chun Hing Art Plant Co Ltd makes an elegant range of vivid floral products and matching accessories, including polyresin vases, planters, fountains and pedestals. These items sell very well in Germany, Italy, France, Brazil, Australia and the US.
"Apart from beautiful flower arrangements, being life-like is another key for success," says marketing manager Francis Ngan. "With more than 30 years' production experience, we have invested a lot of resources into improving product designs. We have also enhanced the quality of the plastic injection mould, dyeing, stem coating, furnishing and packing processes."
Chun Hing also employs a variety of innovative materials to embellish its floral items. "Apart from appearance, punctual delivery, competitive pricing and excellence in services are our other strengths," says Ngan.
The company's 20,000 square feet of showroom and office space in Hong Kong holds more than 3,000 different samples and arrangements. There is also a 20,000-square-metre factory in Shenzhen on the mainland that employs more than 2,000 workers.
The minimum order requirement is one FEU, which can comprise a variety of styles. Delivery takes about 60 days after order confirmation.
A specialist in the artificial flower business, Tomco Trading Co Ltd offers an extensive array of merchandise guaranteed to brighten up any proud home. There is also a potpourri of gift-wrapped items using attractive ribbons and colours to add a little extra charm.
"In response to international demand for pre-made and potted flowers and plants, most of our business is in overseas markets such as Europe, the US and Canada," says managing director Tony Lee.
As a trading company, Tomco has to maintain close relations with both manufacturers and buyers. "To achieve a triple-win situation, we need to spend more effort on the development of new items and sourcing new materials rather than the basic fabrics," says Lee. "We must also closely monitor the colour trends in various markets."
Tomco requires a minimum order value of US$10,000, and shipment takes place 60 days after order confirmation.
Also targeting the high-end artificial floral market is Yick Mei (FE) Industrial Co Ltd, which puts great emphasis on detail. "Our spray items, which account for 70% of sales, are very life-like," says director Natalie Cheng. "A lot of effort goes into stem and foliage development, for example, while we believe that a simple mix-and-match, coupled with soft natural colours, is the best combination."
Cheng points out that Yick Mei will not sacrifice quality for price. "We launch 40-50 new items each quarter to satisfy the needs of our customers," she states. "We also welcome customers' own designs and encourage them to develop new products with us."
Founded in 1973, Yick Mei's major markets are Europe, the US, Asia and South America. The minimum order value is about US$1,000 for each spray item and colour and about US$2,000 for each bush item and colour for delivery in 45-60 days.
With all these trendy designs and life-like features, it is no wonder that sales of Hong Kong artificial flowers are blossoming.
WRITTEN BY VANAPA ONGVISES
Chun Hing Art Plant Co
Units 32-52, 12/F
Profit Ind Bldg
1-15 Kwai Fung Crescent
Kwai Chung, New Territories
Michael (Asia) Co Ltd
Rm 5A, 19/F
Well Fung Ind Centre
68 Ta Chuen Ping St
Kwai Chung, New Territories
Sheric Trading Co Ltd
Hong Kong Plaza
186-191 Connaught Rd West
Trading Co Ltd
Po Lung Centre
11 Wang Chiu Rd
Kowloon Bay, Kowloon
Union Industrial (Far East) Ltd
Units 5-6, 4/F, Blk A
Po Yip Ind Bldg
62-70 Texaco Rd
Tsuen Wan, New Territories
Yick Mei (FE) Industrial Co Ltd
Flat H, 3/F
Everest Ind Centre
396 Kwun Tong Rd
Kwun Tong, Kowloon
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