20 Feb 2004
Lighting(HKTDC Enterprise, Vol 03,2004)
Vol 3, 2004
Flowers & Plants
& Gardening Products
Mastercraft Int'l Ltd creates an original look for its floor lamp and buffet table lamp by topping them with leather-like shades and feather trim
Once considered little more than an afterthought in home decoration, lighting has moved out of the background and into the spotlight with versatile, innovative designs - and products that blend form with function in appealing ways.
At Mastercraft Int'l Ltd, classic styling is the design motif behind the 200,000 floor and table lamps the company manufactures each month. Buyers can choose from hundreds of models made from polyresin, brass, brushed steel, ceramics, porcelain or wood.
"Polyresin is a major material because we can make any shape and add any detail we want," says Leo Chow, marketing manager at the 10-year-old company.
Among the company's newest products are a 60-inch floor lamp (1XP7935) that sells for US$28 each; a 33-inch buffet table lamp (2XP5878) at US$24 each; and a 29-inch table lamp (2XP2507) at US$22 each. Prices are FOB Hong Kong and all items are made from polyresin and topped with leather-like PVC shades and feather trim.
A mass merchandiser that sells to department stores, furniture and lighting shops, Mastercraft exports to the US, Europe, Asia and the Middle East. Its lamps are fitted with tungsten bulbs (in the 15/30/40/60/150 watts range) with FOB Hong Kong prices ranging from US$9-10 and from US$30-40 per piece.
A minimum order is one FEU, for delivery 30-45 days after order confirmation. The firm accepts OEM orders, although ODM products account for about half of its total output. "We have a product development centre with a staff of 60 at our factory in Shenzhen on the Chinese mainland, and we employ a team of four designers who are based in North America," Chow adds.
Lamps represent about 80% of its sales while home decoration accessories, such as mirrors, picture frames, candleholders and console tables constitute the remainder. Chow says the company hopes to expand its markets in Asia, the Middle East and Europe this year. "More than 60% of our market is in the US and we don't want to depend on one place too much," he says.
Energy-saving, low-voltage floor and table lamps made of materials such as aluminium or zinc alloy, brass, polyresin, aluminium, wood, PC acrylic or ABS are the primary products at Extra Light (HK) Electrical Co Ltd. Shade materials include polyester, cotton, silk, leather and PP.
Low-voltage models account for 70% of the 500,000 models the company manufactures monthly at its factory in Panyu on the mainland, according to marketing director Ken Lam. The remainder are high-voltage lamps that use either tungsten or halogen bulbs. Unit FOB Hong Kong prices for either low-voltage or high-voltage models start at US$2 for ceiling fixtures and go up to US$100 for a crystal chandelier. A minimum order of 50 pieces is required, and shipments are made 30-40 days after order confirmation.
Germany is the firm's biggest export market and represents about 70% of sales. The UK is next with 20% and the US follows with 10%. Lam says the company hopes to put more effort into developing its Extra Light brand name, which is carried on 20% of its products, and is expanding in the US.
"In five years, we hope to double our US sales," he says. "This year, we will focus more on using LEDs in table lamps and ceiling lights."
Known for its contemporary European styling, Crestand Co Ltd relies on natural materials such as metal, glass and wood as much as possible. The 16-year-old firm manufactures 150,000-200,000 lighting products per month at its factory in the mainland's Guangdong Province. Products include table, floor and wall lamps as well as ceiling pendants, flush ceiling lights and spotlights.
The company's Elegans brand name appears on about 30% of its products, including two of its newest table lamps. The T-177 Banque is a halogen model featuring a metal bridge base and a glass shade and a unit FOB Hong Kong price tag of US$15-20. The T-192CL Clique has a clock built into a metal base, a glass shade and incandescent lighting and a unit price of about US$8-10.
The price of Crestand's basic reading lamp is about US$2.50, while it touches about US$45 for a decorative ceiling pendant lamp. A minimum order is 500 pieces, with delivery 60 days after order confirmation.
Electrical gifts and premiums manufacturer Gold Barrel Industrial Co Ltd has been selling its line of mini-crystal decorative table lamps for about a year. Each crystal contains a plastic model of a marine-oriented scene inside. "We have 30-40 designs of things like dolphins, plants and penguins," says senior clerk Jim Ng.
The crystals come in three-inch and four-inch sizes, and a choice of two plastic bases: one flat, the other with a stacked double base. Optionally, the four-inch model comes with a rotating base. FOB Hong Kong unit prices range from US$2.60-2.90 for the three-inch model and US$5.50-6.10 for the four-inch model (with an extra US$1.20 charged for the rotating base. The model operates on three AAA batteries or line voltage.
Gold Barrel also produces a handy torch that never needs batteries. "You pump the handle for 10 seconds and it produces electricity for 10 minutes," explains Ng. The torch is available in a variety of colours and sells for US$2.80 per piece.
Minimum order for the mini-crystal table lamps and the torch is 2,000 pieces. Delivery is 30 days after order confirmation, and major export markets are the US, Europe and Japan.
Happily, there is no need to stay in the dark when Hong Kong has so much light to offer.
WRITTEN BY ANDREA PAWLYNA
Crestand Co Ltd
Unit 2, 2/F
912-914 Cheung Sha Wan Rd
Furniture & Accessories Ltd
Goodwill Ind Bldg
36-44 Pak Tin Par St
Tsuen Wan, New Territories
Mastercraft Int'l Ltd
Unit 503, Tower B
Hunghom Commercial Centre
37 Ma Tau Wai Rd
Hung Hom, Kowloon
Shing Lik Co Ltd
Flat 18, 1/F, Blk B
Sheung Shui Plaza
3 Ka Fu Close
Sheung Shui, New Territories
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