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By No Means a Copycat, DiDi Dominates Chinese Market

By Yu-Yi Chen

The business model of Uber is being continuously duplicated by start-ups around the world. DiDi dominated the Chinese market, with a valuation once reached $15 billion. Its success is making life difficult for Uber in China. Whilst DiDi is modelled on Uber, the company is very difficult in terms of business model and key technologies.

DiDi provides car services on mobile phones in conjuncture with GPS technology. Drivers throughout all the cities in China are given incentives whenever they accept requests. They receive a bonus of CNY 50 upon their first job on DiDi. Different incentives are offered on a daily basis in different cities. For example, a bonus of CNY 10 is given for the first 10 orders each day.

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