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Chinese Medicine & Health Food(HKTDC Enterprise, Vol 01,2005)

Vol 1, 2005

Product Features

Chinese Medicine & Health Food
Vital Signs

Cosmetics &Accessories
Ace Faces

Fashion Jewellery
Putting On The Glitz

Photo Frames & Albums
Picture Perfect

Printing & Paper Products
A Clear Message

Chinese Medicine & Health Food

Vital Signs

Pei Pa Koa herbal cough syrup is the best-selling item among Nin Jiom Medicine Mfy (HK) Ltd's many famous Chinese medicine and health food products
Capitalising on their knowledge of age-old Chinese herbal remedies, Hong Kong medicine manufacturers are pioneering a technique that marries Eastern wisdom with state-of-the-art western technology to produce medicines that comply with international standards.

For example, Nin Jiom Medicine Mfy (HK) Ltd, a manufacturer of Chinese herbal medicine, has a history dating back to 1962. The company's most prominent creation, Pei Pa Koa, is a blend of natural herbs with honey designed to cure coughs and bronchial ailments, says director Chan Yin.

Recognised by international bodies including the US Food and Drug Administration, Pei Pa Koa was granted the National Drug Code in the US in 1998. Nin Jiom has built up an extensive distribution network, with agents in more than 20 countries selling the Nin Jiom brand of remedies.

"Through years of research and development we have successfully introduced Pei Pa Koa as a convenient herbal candy. We did this to cater to the youth market," says Chan. "We also introduced a series of scientically-tested traditional Chinese medicines, which combine the benefits of traditional herbs and the ease-of-use developed by Western medicines."

Chan says that product quality is of primary concern. "We are always eager to adopt modern technology and employ scientific expertise to improve the quality and efficacy of our medicines," he states.

Located in Hong Kong, staff in Nin Jiom's 90,000-square-foot headquarters are responsible for the production and worldwide marketing of Pei Pa Koa. The company also owns a Good Manufacturing Practice (GMP)-certified factory in Taiwan to meet increasing demand.

The long-established Wai Yuen Tong Medicine Co Ltd is a healthcare group with long roots in Guangzhou on the Chinese mainland, having started out there more than a century ago.

Wai Yuen moved its Guangzhou offices to Hong Kong in 1952, fnding the SAR the perfect platform for developing its core business in traditional Chinese medicine.

Today, the company actively participates in the development and marketing of its retailing operations, achieving strong sales in Southeast Asia and internationally under the Wai Yuen Tong trademark.

Classic product series include Young Yum and Pak Fung pills that follow an exclusive, ancient formula to sustain the body's well-being. Major markets for these pills include Hong Kong, the mainland, Southeast Asia, the US and Europe.

Also interested in the idea of promoting natural and healthy living is Ba Bao Tang Int'l Co Ltd, which has grown from being a tea producer to a specialist in aromatherapy.

"Over the years, we have been providing OEM services to a variety of companies," says business development manager Anna Wong. "They include multi-chained supermarkets, gift companies and advertising agencies, airlines and restaurants."

Customers are also welcome to design their own gift sets that are perfect for promotional purposes or as simple giveaways on special occasions, she adds. "The minimum order value is US$4,000 and delivery takes 45-60 days after order confirmation," says Wong.

Boasting an 8,000-square-metre factory in Hunan province on the mainland, Wong says the company created its own brand of tea - Masenn - about four years ago. "Masenn now accounts for 50% of our yearly total from all tea sales," Wong reveals.

On fragrances, Ba Bao Tang's aroma diffuser is a sought-after item in the US. "Simply place our diffuser into the aromatic oil to disperse the scent and enjoy," says Wong. "The whole process requires no flame or electricity, and is wax-free."

Another fresh delivery from the company is the mini Zen Garden series that comes with candles, pebbles, a wooden tray and a rake. The company also launched its E Fusion aroma brand at the end of 2004.

Internationally famous and founded in 1959, Hoe Hin Pak Fah Yeow Mfy Ltd specialises in the production, marketing and distribution of the Hoe Hin brand of herbal and aroma products.

Pak Fah Yeow, literally meaning White Flower Oil, is a blend of several essential oils that serves as a handy and multipurpose health remedy for minor complaints.

Other highlight products from the company include the White Flower ointment and Hoe Hin Strain Relief, which is purportedly good for the temporary relief of minor aches associated with sprains and strained joints and muscles.

"Our long history implies that we have a solid foundation that adds much credit to our goodwill," says executive director Gan Fock Wai. "Looking ahead, we will continue to look for opportunities in commissioning more relevant scientific R&D projects, and to work with local tertiary education institutions in traditional Chinese medicine research."

The ISO 9001-certified company was awarded a GMP certificate in Australia in 1996.

Another long-established firm is The Tien Chu (HK) Co Ltd, which started in 1937 and became a pioneer in the chemical and food seasoning industries in Hong Kong.

To extend its reach to healthcare products, the company now produces an assortment of honeybee products such as propolis capsules, liquid propolis and royal jelly.

According to assistant general manager Tse Ping Kwan, the company's 26,000-square-metre factory in Zhejiang Province on the mainland accepts a minimum order of 30 tonnes for propolis items and 200 tonnes for royal jelly and can deliver orders seven days after confirmation.

In this modern day and age, traditional medicines clearly have a place, while increasing demand is attracting more buyers on an international scale.


Contact details

Ba Bao Tang Int'l Co Ltd
Unit 1006
Yat Chau Int'l Plaza
118 Connaught Rd West
Hong Kong
Tel: 852-2526-9596
Fax: 852-2810-6049
Email: info@babaotang.com
Web: www.babaotang.com

Hoe Hin Pak Fah Yeow Mfy Ltd
Lippo Leighton Tower
1031 Leighton Rd
Causeway Bay
Hong Kong
Tel: 852-2881-7713
Fax: 852-2577-2895
Web: www.whiteflower.com

Nin Jiom Medicine Mfy (HK) Ltd
16/F, Blk A
Texaco Ind Centre
256-264 Texaco Rd
Tsuen Wan, New Territories
Hong Kong
Tel: 852-2438-9988
Fax: 852-2407-6269
Email: ninjiom@ninjiom.com
Web: www.ninjiom.com

The Tien Chu (Hong Kong) Co Ltd
5/F, Blk B
52-62 Tsing Yi Rd
Tsing Yi, New Territories
Hong Kong
Tel: 852-2713-0171
Fax: 852-2760-8843
Email: food@tienchu.com
Web: www.tienchu.com

Wai Yuen Tong Medicine Co Ltd
Wai Yuen Tong Medicine Bldg
9 Wang Kwong Rd
Kowloon Bay, Kowloon
Hong Kong
Tel: 852-2727-8911
Fax: 852-3526-6888
Web: www.waiyuentong.com