29 April 2005
Computer & Mobile Phone Accessories(HKTDC Enterprise, Vol 05,2005)
Computers and mobile telephones are an integral part of modern life, and Hong Kong manufacturers have been quick to seize upon the tremendous business opportunities offered by producing quality, stylish accessories for them.
Since the introduction of multimedia soundboards for computers, for example, Techmakers Electronics Ltd has specialised in products such as subwoofer systems, loudspeakers, headsets, microphones, computer mice and cable accessories.
Some 60% of the 21-year-old company's output from its 10,000-square-metre, 350-worker factory in Dongguan on the Chinese mainland bears its own Tec Sound brand, with the remainder being OEM and ODM consignments. "Most of our products are CE approved," says marketing executive Esther Leung.
Among new items is model CPT-704UX, a plug-and-play USB active speaker system with built-in class D digital amplifier. "Our model HT-103 three-LED USB computer light is also quite new, and we had a new, lower cost single-LED model with removable light on display at the 2005 Hong Kong Electronics Show in April," Leung adds.
She states that one of Techmakers' most popular products is the CPT-101UX USB digital stereo headset with microphone. "This incorporates a USB digital stereo sound box with record/mute, volume control and play/mute controls, making it ideal for Internet chat."
Some 70% of the company's exports go to Europe, while other important markets include Hong Kong, Asia-Pacific, the US and the Middle East. "We are also looking to expand our business in Eastern Europe," Leung says, adding that prices and minimum order size details are available on request and that delivery is 3-4 weeks after order confirmation.
Mobile phone users are a key audience for mobile phone and auto accessories, gifts and premiums company Marsilli Product Fty (HK) Ltd.
Marsilli produces a wide range of premiums and accessories including USB flash drives and MP3 and USB watches on an OEM/ODM basis at its 150-200-worker mainland plant in Shenzhen.
"New products include innovative USB flash drives in 46-512 megabyte formats available in novelty pen, car and lipstick holder-shaped designs," explains marketing executive Doris Chan. "Our Super Torch also incorporates a flash drive function in a modern, slimline and easy-to-carry flashlight."
The company also produces USB and MP3 digital and analogue men's watches. "Our stylish MP3 watches, available from 32-256 megabytes, range in price from US$47-71 per piece FOB Hong Kong," Chan says. "The USB watches come with 16-512 megabyte memories, and cost from US$14-73 each."
She notes that a particularly popular product is a children's hands-free plush toy mobile phone holder in dog, bear and panda designs, and a range of stickers that flash when the mobile phone rings.
Chan says Europe accounts for 50% of Marsilli's business, with the US, Asia and Hong Kong forming other major markets. "Minimum orders of 3,000-5,000 units are delivered 30-40 days after order confirmation," she adds.
Essential must-haves in both the computer and mobile phone sectors include the adaptors, battery chargers and switching power supply products that are a speciality of 26-year-old Ten Pao Int'l Ltd.
More than 4,000 workers at the company's 60,000-square-metre facilities in Guangdong Province produce some eight million pieces per month for OEM customers in the US, Europe and Asia.
Last year Ten Pao expanded its business into Eastern Europe and South Africa, according to marketing coordinator Natalie Lau. "Nearly half of our business is supplying the mobile phone and computer markets," she explains, noting that the company's business is increasing as these two sectors continue to expand.
"A key development in our business is that our accessories are getting smaller and lighter, a trend which is likely to continue thanks to our R&D team and the modern facilities in our mainland factory," she adds.
Ten Pao is ISO 9001- and QS9000-certified, and products are also approved by worldwide standards such as UL, CUL, CSA, ETL, CETL, GS and CE.
The company sources materials like diodes, capacitors, fuses and resistors on the mainland, and produces its own high frequency transformers.
"Product prices are available on request for minimum orders of 2,000 pieces for delivery 28 days after order confirmation," Lau says.
Also keeping ahead of industry trends is 19-year-old Unicorn Mfg Ltd, which offers a range of computer accessories including electronic organisers, PDAs and Subscriber Identity Module (SIM) card readers, as well as calculators, clocks and currency converters.
The company produces about 800,000 pieces per month at its 180,000-square-foot, 700-worker factory in Shenzhen for major markets such as the US and Europe.
"We have some interesting new products, including our SIM card readers that can save mobile phone data and transfer it from one SIM card to another," enthuses marketing manager Nelson Choy.
He adds that Unicorn's latest model reads both names and phone numbers. "Also new are the MP8000 and MP9000 two-in-one USB mouse pads with four USB hubs."
The most popular products are PDAs and the SIM Card Data Protector that is available as a UP3005, low-cost promotional item, or in UP2201 mode for the retail market.
FOB Hong Kong unit prices range from US$0.70 for a calculator to US$8.00 for a PDA, for minimum orders of 2,000 pieces delivered 30-45 days after order confirmation.
Given such competitive prices, it comes as no surprise that canny computer and mobile phone users worldwide keep adding to the growing demand for accessories from Hong Kong.
WRITTEN BY SANDRA JENNER
Marsilli Product Fty (HK) Ltd
Techmakers Electronics Ltd
Unicorn Mfg Ltd