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HKTDC Hong Kong Electronics Fair 2011 Fair Review
Portable Products

The trend towards portability and mobility is driving electronic product development towards smaller yet feature-rich designs at the HKTDC Hong Kong Electronics Fair (Autumn Edition) 2011.

PC tablets, smart phones and LED TVs are available everywhere at the fairground. Thinner and lighter electronic devices come with more sophisticated applications to cope with consumers’ discerning needs, particularly for information and entertainment. Green concepts, iPad-related peripherals, healthy cooking as well as cost-effective office and commercial applications are also eye-catching elements.

For MUZEE Corporation from Taiwan, the presence at the Hall of Fame at the fair provides a platform to promote its ICD-7 Internet cloud multimedia dongle featuring application software embedded in a USB flash drive. It provides users with convenient access to a database with links to numerous internet videos, e-books, radio stations, magazines, TV channels, games and news sources from around the world.

Monica Wu, Sales Director, Global Sales & Marketing Department, MUZEE Corporation, says the device is selling well particularly in markets like the United Kingdom, Japan and Taiwan. “Users can enjoy multimedia online and get first-hand news anywhere, anytime just by the click of a mouse. Consumers are looking for convenience and our solution puts the world’s information and entertainment at their fingertips,” she explains. MUZEE has also developed affiliated items along the line such as iKids, iFun and iLibrary to meet different customer preferences.

At the Hall of Fame booth of Shenzhen Sea Star Technology Co, Ltd from the Chinese mainland, its portable mini-projector with enhanced capabilities for commercial applications is one of the highlights. Ms Priscilla Chen, Sales Supervisor, says portability is the trend today and consumers can bring along its mini-projector to enjoy personal entertainment as well as make a presentation for clients anywhere. The project is selling to markets worldwide including the United States, Latin America, Korea and Southeast Asia. The company is exploring the domestic sales market in Chinese Mainland, with plans to develop its new model for iPhone applications.

As the green trend spreads further around the globe, Nature Power Technology Ltd (Hong Kong)'s solar power solutions are much in demand. The most high-profile items at the company’s booth in Hall 3 include its newly-launched dual USB portable charging device Power Bank 5.0 and the award-winning Solar Powerpak. Mr Dan Kruger, President, says the Solar Powerpak is a complete solar power kit with two ultra-bright lights. The product has attracted great interest from buyers at the fair, including some Japanese visitors who are keen to source power solutions for emergencies after the earlier tsunami disaster in Japan.

Mr Kruger says the light-weight Power Bank 5.0 enables users to replenish power conveniently for various devices from iPads to cameras. “There is really a growing trend of using solar power to help gadgets like iPads and other portable electronics,” he says.

In fact, the amazing success of iPad has boosted consumption of its peripherals. CAMi (HK) Company Limited is riding on the huge demand for iPad to launch its patented iPad car mounting under the inCarBite brand. Ms Evon Chow, Director of Marketing, says its iPad mounting system has been selling very well worldwide covering different markets such as the US, Australia, Europe, Latin America and Southeast Asia.

“People are going everywhere with their iPads these days. Our easy-to-install, safe and reliable mounting system enables rear seat passengers to enjoy using the great gadget for Internet browsing, movies and other entertainment,” Ms Chow says. The mount can be simply for desktop use or goes with a speaker set for enjoyment in kitchen.

Healthy cooking is a major theme at the booth of Princess Household Appliances BV, a Dutch firm specialising in small domestic appliances. The company has introduced its fat free fryer that uses a combination of hot air and infrared heat radiation to make chips. The fryer can help consumer make delicious chips without oil, meaning less fat and less health concerns. Ms Carolien Becker, PR-Marketing & Event Manager, says. “People are increasingly aware of health food and the benefits of eating in a healthy way. Princess has been working vigorously to develop and extend our health product lines.”

Today, the world is entering the era of 3D– not only with the presence of more and more 3D films, TVs and games, but the popularity of 3D printers is also gaining pace, with enhanced printing capability at more affordable prices, according to Ms Joan Yeung, Manager, Golden Map Technology Ltd. At the fair, the company promoted the 3D printers it distributes for Korea, UK, Israel suppliers. The “Master” 3D printer from Korea, a rapid prototyping system, can produce high-quality prototypes for research and development in different industries.

US buyer Mr Cory Mortensen, President and Owner, EKHO, an importer and wholesaler of electronic health and fitness products, has a different perspective. “We are experiencing a steady market for health and fitness products. People are looking for simple ways to access health and fitness.” To him, simple is beautiful.