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1.

Granular Data Makes It Highly Personal at US Direct Marketing Expo

17 Feb 2017

Delivering the right message to the right group of highly targetted consumers via their favoured channels was the declared mission of almost every exhibitor attending at &THEN, the US Direct Marketing...Read More

2.

Strong Demand for Hong Kong Services in ASEAN: “In Style Hong Kong” Research Survey 2016

9 Jan 2017

A survey of 948 participants at the “In Style Hong Kong” Symposium held in Bangkok, Thailand, reveals the strong intention of ASEAN companies to internationalise over the next three years. Hong Kong i...Read More

3.

Guangdong Enterprises Tapping Belt and Road Opportunities: Huizhou Welon Ventures into Sporting Goods Market in Southeast Asia

29 Dec 2016

Huizhou-based Welon Ltd is looking to expand its own-brand business in Southeast Asia. The company hopes to use its mainland and overseas designing and technological resources to develop high-end indo...Read More

4.

Chinese Enterprises Capturing Belt and Road Opportunities via Hong Kong: Findings of Surveys in South China

1 Dec 2016

While China continues to promote the Belt and Road initiative, Hong Kong has been regarded as the major service platform outside the mainland for tapping such opportunities. According to HKTDC surveys...Read More

5.

Digital Marketing Helps Two-way Cross-border E-commerce (Interview with AsiaPac)

30 Nov 2016

In an interview with HKTDC, Daniel Chan, a co-founder of AsiaPac, discussed the advantage of Hong Kong being a digital marketing platform for Chinese mainland and overseas companies. However, the abil...Read More

6.

Brand Altruism and Mobile Marketing Essential for Success in Myanmar

1 Nov 2016

Big brands switch spend from TV to online, while wooing Burmese consumers with TLC and educational support....Read More

7.

E-commerce: Using O2O Marketing to Create a Seamless Customer Journey (Interview with Source Network Media Group)

26 Oct 2016

In an interview with HKTDC, Sandy Choi and Chois Choi, co-founders of Source Network Media Group, pointed out the uniqueness of the mainland e-commerce landscape – from social-media platforms to the d...Read More

8.

E-commerce: Open Data Propels Innovation (Interview with Radica Systems)

21 Oct 2016

Radica Systems, a Hong Kong-based company, offers highly personalised email marketing software and database marketing consulting services. In an interview with the HKTDC, co-founder Francis Kwok discu...Read More

9.

Facebook Proves Key Digital Platform for Trade in the Philippines

14 Oct 2016

With Filipinos the world's biggest Facebook fans, its reach goes beyond keeping in touch with friends and relatives....Read More

10.

E-commerce: How Data is Driving Digital Marketing (Interview with NDN Group)

11 Oct 2016

Hong Kong-based NDN Group is one of a new breed of digital marketing agencies thriving in the era of digital proliferation. In an interview with the HKTDC, CEO Andy Ann explained how he generates mean...Read More

11.

“Going Out” to Capture Belt and Road Opportunities (Expert Opinion 8): Marketing Global Brands podcast

2 Sept 2016

Chinese mainland enterprises are actively going to Belt and Road countries and other overseas markets to expand their sales networks or to bring in foreign brands to further tap business opportunities...Read More

12.

China's “Going Out” Initiative: Service Demand of Western China to Tap Belt and Road Opportunities podcast

29 July 2016

China continued to be the world’s third-largest source of FDI for the fourth consecutive year in 2015, as Chinese enterprises are going out to look for resources to boost their competitiveness, and to...Read More

13.

Mainstream Products Turn Niche to Access the Japanese Market

28 July 2016

A number of exhibitors at this year's Design Tokyo event highlighted the need to rethink many of the accepted marketing strategies when it comes to successfully navigating the idiosyncrasies of this m...Read More

14.

“Going Out” to Capture Belt and Road Opportunities (Expert Opinion 3): Hong Kong as a Fashion Capital podcast

26 July 2016

Chinese enterprises are attaching increasing importance to enhancing their product design capability. Notably, the consumers demand for various consumer products and services is on the rise, both in t...Read More

15.

“Going Out” to Capture Belt and Road Opportunities (Expert Opinion 2): Managing Brand Value podcast

15 July 2016

Many Chinese enterprises are actively pursuing transformation and upgrading as well as developing brand business in the hope of increasing the value-added of their products or services, enhancing comp...Read More

16.

Nordic Opportunities: Design and Innovation Solutions

30 June 2016

Famous for its well-designed balance of minimalism, functionality and eco-friendliness, Nordic designs are increasingly regarded as a winning formula for sustainable business growth. Hong Kong, given ...Read More

17.

African Style Makes its Bid to Refurbish the Global Design Palette

20 June 2016

African design is undergoing a belated global reappraisal according to exhibitors and attendees at the Decorex 2016 Cape Town event, with the looks and styles that characterise the continent now seen ...Read More

18.

Vivid Colours and Natural Textures Shine at 100% Design London

13 June 2016

Brighter colour palettes were clearly the order of the day at 100% Design London, as was as a renewed emphasis on natural, eco-friendly materials, while East Europe also provided a strong showing of d...Read More

19.

Capitalising on China’s New Advertising Media (2): Expanding the O2O Consumer Market podcast

28 April 2016

Chinese consumers increasingly search for products and service information via online platforms, leading advertisers to gradually shift their advertising focus towards new media. But Chinese consumers...Read More

20.

Capitalising on China’s New Advertising Media (1): New Media to Stimulate Market Demand podcast

21 April 2016

With the rapid growth of Internet and mobile communications, new media that make use of digital platforms for promotion and marketing have mushroomed in China. This has made China's advertising market...Read More

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