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1.

US High-Tech Design Show Exhibitors Bless Trump's Import Tariffs

20 June 2018

Maintaining that US manufacturing is booming, exhibitors at the Cleveland Advanced Design and Manufacturing Expo cited President Trump's steel and aluminium import tariffs as the spur for the re-shori...Read More

2.

China’s Social Media Marketing (6): How Hong Kong Firms Can Build Sales via Mainland E-Commerce Platforms

12 June 2018

JD Group e-commerce business is divided into JD.com and the cross-border JD Worldwide. JD.com is mainly selling domestic and joint venture firms’ products. On the other hand, JD Worldwide is a cross-b...Read More

3.

Surging China Tourism Numbers Lead to Booking and Resorts Overload

11 June 2018

Despite only 5% of mainlanders holding passports, China unleashed 130 million outward-bound tourists last year. With that number set to top 200 million by 2020, many resorts and online booking facilit...Read More

4.

China’s Social Media Marketing (5): One Hong Kong Cosmetics Company’s e-Tailing Venture

5 June 2018

Sa Sa International Holdings Limited is a leading cosmetics retail group. Sa Sa launched its e-business platform sasa.com in 2000. Targeting the mainland market, Sa Sa also sells products through othe...Read More

5.

China’s Social Media Marketing (4): Building Brand Awareness

15 May 2018

Many advertising agencies provide targeted marketing, big data management and e-commerce solutions to corporate clients to help them boost brand sales through social media. Mr Shen, the Senior Vice Pr...Read More

6.

China’s Social Media Marketing (3): Targeted Marketing of a Health Food Brand

8 May 2018

As mainland consumers become increasingly health-conscious, the demand for health food products free of preservatives and artificial colouring is rising. Mr Wu, the Deputy Executive General Manager of...Read More

7.

China’s Social Media Marketing (2): New Strategies for Brands

14 Feb 2018

Traditionally, products pass through a chain of manufacturers, distributors and retailers before they reach consumers. Today, the mobile internet has led to huge changes in the way many industries sel...Read More

8.

China’s Social Media Marketing (1): Assistance of Professional Teams in Sales

7 Feb 2018

An increasing numbers of businesses realised the importance of the mobile Internet and social media and wanted to make use of these channels in brand marketing on the mainland. The emergence of KOL an...Read More

9.

Space-Age Seats and Retro Recliners Jostle for Buyers at 100% Design

23 Jan 2018

Blending 21st century innovations with the very best in reinvented, reupholstered past classics, the London edition of 100% Design was the place to be for chairs beyond compare, top tables and the lat...Read More

10.

Piggybacked Products and Range Diversity Loom Large at Design Tokyo

11 Sept 2017

Launching products that basked in the halo of established items or taking in-demand ranges into new directions were the key trends at this year's event, with companies only too aware of the need to be...Read More

11.

Belt and Road: Development of China’s Overseas Economic and Trade Co-operation Zones (3)

26 June 2017

Part of a joint research initiative by HKTDC Research and the Shanghai Academy of Social Sciences, this study provides an overview of the performance of China’s Overseas Economic and Trade Co-operatio...Read More

12.

Signs of the Times: Digital Display Screens Set to Take Leading Role

10 April 2017

Well-established as an advertising medium, digital display screens are now finding countless new applications in internal communications and on-site navigation, while now offering a more bespoke promo...Read More

13.

E-commerce: Digital Marketing and Data Analytics

3 April 2017

In the online world, an effective marketing strategy is necessary for driving targeted traffic and as a means to convert visitors to customers. Compared with traditional marketing, digital marketing i...Read More

14.

Granular Data Makes It Highly Personal at US Direct Marketing Expo

17 Feb 2017

Delivering the right message to the right group of highly targetted consumers via their favoured channels was the declared mission of almost every exhibitor attending at &THEN, the US Direct Marketing...Read More

15.

Strong Demand for Hong Kong Services in ASEAN: “In Style Hong Kong” Research Survey 2016

9 Jan 2017

A survey of 948 participants at the “In Style Hong Kong” Symposium held in Bangkok, Thailand, reveals the strong intention of ASEAN companies to internationalise over the next three years. Hong Kong i...Read More

16.

Guangdong Enterprises Tapping Belt and Road Opportunities: Huizhou Welon Ventures into Sporting Goods Market in Southeast Asia

29 Dec 2016

Huizhou-based Welon Ltd is looking to expand its own-brand business in Southeast Asia. The company hopes to use its mainland and overseas designing and technological resources to develop high-end indo...Read More

17.

Chinese Enterprises Capturing Belt and Road Opportunities via Hong Kong: Findings of Surveys in South China

1 Dec 2016

While China continues to promote the Belt and Road initiative, Hong Kong has been regarded as the major service platform outside the mainland for tapping such opportunities. According to HKTDC surveys...Read More

18.

Digital Marketing Helps Two-way Cross-border E-commerce (Interview with AsiaPac)

30 Nov 2016

In an interview with HKTDC, Daniel Chan, a co-founder of AsiaPac, discussed the advantage of Hong Kong being a digital marketing platform for Chinese mainland and overseas companies. However, the abil...Read More

19.

Brand Altruism and Mobile Marketing Essential for Success in Myanmar

1 Nov 2016

Big brands switch spend from TV to online, while wooing Burmese consumers with TLC and educational support....Read More

20.

E-commerce: Using O2O Marketing to Create a Seamless Customer Journey (Interview with Source Network Media Group)

26 Oct 2016

In an interview with HKTDC, Sandy Choi and Chois Choi, co-founders of Source Network Media Group, pointed out the uniqueness of the mainland e-commerce landscape – from social-media platforms to the d...Read More

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