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1.

China’s Social Media Marketing (6): How Hong Kong Firms Can Build Sales via Mainland E-Commerce Platforms

12 June 2018

JD Group e-commerce business is divided into JD.com and the cross-border JD Worldwide. JD.com is mainly selling domestic and joint venture firms’ products. On the other hand, JD Worldwide is a cross-b...Read More

2.

Surging China Tourism Numbers Lead to Booking and Resorts Overload

11 June 2018

Despite only 5% of mainlanders holding passports, China unleashed 130 million outward-bound tourists last year. With that number set to top 200 million by 2020, many resorts and online booking facilit...Read More

3.

China’s Social Media Marketing (5): One Hong Kong Cosmetics Company’s e-Tailing Venture

5 June 2018

Sa Sa International Holdings Limited is a leading cosmetics retail group. Sa Sa launched its e-business platform sasa.com in 2000. Targeting the mainland market, Sa Sa also sells products through othe...Read More

4.

China’s Social Media Marketing (4): Building Brand Awareness

15 May 2018

Many advertising agencies provide targeted marketing, big data management and e-commerce solutions to corporate clients to help them boost brand sales through social media. Mr Shen, the Senior Vice Pr...Read More

5.

China’s Social Media Marketing (3): Targeted Marketing of a Health Food Brand

8 May 2018

As mainland consumers become increasingly health-conscious, the demand for health food products free of preservatives and artificial colouring is rising. Mr Wu, the Deputy Executive General Manager of...Read More

6.

Unlawful or Misleading Online Advertising Content Targetted in New Crackdown

26 March 2018

Online advertising deemed to be unlawful or misleading is the focus of a new government crackdown, with the State Administration for Industry and Commerce (SAIC) pledging enhanced consumer protection ...Read More

7.

China’s Social Media Marketing (2): New Strategies for Brands

14 Feb 2018

Traditionally, products pass through a chain of manufacturers, distributors and retailers before they reach consumers. Today, the mobile internet has led to huge changes in the way many industries sel...Read More

8.

China’s Social Media Marketing (1): Assistance of Professional Teams in Sales

7 Feb 2018

An increasing numbers of businesses realised the importance of the mobile Internet and social media and wanted to make use of these channels in brand marketing on the mainland. The emergence of KOL an...Read More

9.

Medical and Financial Advertising Comes Under Renewed Scrutiny

16 Oct 2017

New guidelines designed to protect consumers from misleading and illegal advertising have been jointly issued by the State Administration for Industry and Commerce and nine other government department...Read More

10.

Interactive Advertising Regulations Approved for February 2018 Implementation

4 Sept 2017

New guidelines regulating interactive advertising across the mainland are set to come into effect as of 1 February 2018. The standards were drawn up following extensive consultation with a wide range ...Read More

11.

Misleading Medical Advertising Highlighted in Bid to Boost Public Awareness

30 Aug 2017

Following the prosecution of several companies and individuals responsible for the production and dissemination of misleading medical advertisements, several examples of such illicit promotional mater...Read More

12.

Belt and Road: Development of China’s Overseas Economic and Trade Co-operation Zones (3)

26 June 2017

Part of a joint research initiative by HKTDC Research and the Shanghai Academy of Social Sciences, this study provides an overview of the performance of China’s Overseas Economic and Trade Co-operatio...Read More

13.

Guangdong Enterprises Tapping Belt and Road Opportunities: Huizhou Welon Ventures into Sporting Goods Market in Southeast Asia

29 Dec 2016

Huizhou-based Welon Ltd is looking to expand its own-brand business in Southeast Asia. The company hopes to use its mainland and overseas designing and technological resources to develop high-end indo...Read More

14.

Chinese Enterprises Capturing Belt and Road Opportunities via Hong Kong: Findings of Surveys in South China

1 Dec 2016

While China continues to promote the Belt and Road initiative, Hong Kong has been regarded as the major service platform outside the mainland for tapping such opportunities. According to HKTDC surveys...Read More

15.

New Rule on Registration of Advertising Media

18 Nov 2016

Advertising media registration obtained by improper means such as fraud and bribery shall be revoked by the industry and commerce administration authorities, and subject to a fine of between RMB10,000...Read More

16.

Beijing and Shanghai Investigate Illegal Search Advertising Cases

9 Sept 2016

Shortly after the implementation of the Interim Measures on Administration of Internet Advertising on 1 September, some establishments have already been brought under investigation for non-compliance....Read More

17.

China's “Going Out” Initiative: Service Demand of Western China to Tap Belt and Road Opportunities podcast

29 July 2016

China continued to be the world’s third-largest source of FDI for the fourth consecutive year in 2015, as Chinese enterprises are going out to look for resources to boost their competitiveness, and to...Read More

18.

“Going Out” to Capture Belt and Road Opportunities (Expert Opinion 3): Hong Kong as a Fashion Capital podcast

26 July 2016

Chinese enterprises are attaching increasing importance to enhancing their product design capability. Notably, the consumers demand for various consumer products and services is on the rise, both in t...Read More

19.

SAIC Releases Interim Measures on Internet Advertising

19 July 2016

China’s State Administration for Industry and Commerce (SAIC) has recently issued the Interim Measures on Administration of Internet Advertising, to be effective from 1 September 2016....Read More

20.

“Going Out” to Capture Belt and Road Opportunities (Expert Opinion 2): Managing Brand Value podcast

15 July 2016

Many Chinese enterprises are actively pursuing transformation and upgrading as well as developing brand business in the hope of increasing the value-added of their products or services, enhancing comp...Read More

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