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1.

China’s Social Media Marketing (4): Building Brand Awareness

15 May 2018

Many advertising agencies provide targeted marketing, big data management and e-commerce solutions to corporate clients to help them boost brand sales through social media. Mr Shen, the Senior Vice Pr...Read More

2.

China’s Social Media Marketing (3): Targeted Marketing of a Health Food Brand

8 May 2018

As mainland consumers become increasingly health-conscious, the demand for health food products free of preservatives and artificial colouring is rising. Mr Wu, the Deputy Executive General Manager of...Read More

3.

China’s Social Media Marketing (2): New Strategies for Brands

14 Feb 2018

Traditionally, products pass through a chain of manufacturers, distributors and retailers before they reach consumers. Today, the mobile internet has led to huge changes in the way many industries sel...Read More

4.

China’s Social Media Marketing (1): Assistance of Professional Teams in Sales

7 Feb 2018

An increasing numbers of businesses realised the importance of the mobile Internet and social media and wanted to make use of these channels in brand marketing on the mainland. The emergence of KOL an...Read More

5.

Space-Age Seats and Retro Recliners Jostle for Buyers at 100% Design

23 Jan 2018

Blending 21st century innovations with the very best in reinvented, reupholstered past classics, the London edition of 100% Design was the place to be for chairs beyond compare, top tables and the lat...Read More

6.

Piggybacked Products and Range Diversity Loom Large at Design Tokyo

11 Sept 2017

Launching products that basked in the halo of established items or taking in-demand ranges into new directions were the key trends at this year's event, with companies only too aware of the need to be...Read More

7.

Belt and Road: Development of China’s Overseas Economic and Trade Co-operation Zones (3)

26 June 2017

Part of a joint research initiative by HKTDC Research and the Shanghai Academy of Social Sciences, this study provides an overview of the performance of China’s Overseas Economic and Trade Co-operatio...Read More

8.

Signs of the Times: Digital Display Screens Set to Take Leading Role

10 April 2017

Well-established as an advertising medium, digital display screens are now finding countless new applications in internal communications and on-site navigation, while now offering a more bespoke promo...Read More

9.

E-commerce: Digital Marketing and Data Analytics

3 April 2017

In the online world, an effective marketing strategy is necessary for driving targeted traffic and as a means to convert visitors to customers. Compared with traditional marketing, digital marketing i...Read More

10.

Granular Data Makes It Highly Personal at US Direct Marketing Expo

17 Feb 2017

Delivering the right message to the right group of highly targetted consumers via their favoured channels was the declared mission of almost every exhibitor attending at &THEN, the US Direct Marketing...Read More

11.

Strong Demand for Hong Kong Services in ASEAN: “In Style Hong Kong” Research Survey 2016

9 Jan 2017

A survey of 948 participants at the “In Style Hong Kong” Symposium held in Bangkok, Thailand, reveals the strong intention of ASEAN companies to internationalise over the next three years. Hong Kong i...Read More

12.

Guangdong Enterprises Tapping Belt and Road Opportunities: Huizhou Welon Ventures into Sporting Goods Market in Southeast Asia

29 Dec 2016

Huizhou-based Welon Ltd is looking to expand its own-brand business in Southeast Asia. The company hopes to use its mainland and overseas designing and technological resources to develop high-end indo...Read More

13.

Chinese Enterprises Capturing Belt and Road Opportunities via Hong Kong: Findings of Surveys in South China

1 Dec 2016

While China continues to promote the Belt and Road initiative, Hong Kong has been regarded as the major service platform outside the mainland for tapping such opportunities. According to HKTDC surveys...Read More

14.

Digital Marketing Helps Two-way Cross-border E-commerce (Interview with AsiaPac)

30 Nov 2016

In an interview with HKTDC, Daniel Chan, a co-founder of AsiaPac, discussed the advantage of Hong Kong being a digital marketing platform for Chinese mainland and overseas companies. However, the abil...Read More

15.

Brand Altruism and Mobile Marketing Essential for Success in Myanmar

1 Nov 2016

Big brands switch spend from TV to online, while wooing Burmese consumers with TLC and educational support....Read More

16.

E-commerce: Using O2O Marketing to Create a Seamless Customer Journey (Interview with Source Network Media Group)

26 Oct 2016

In an interview with HKTDC, Sandy Choi and Chois Choi, co-founders of Source Network Media Group, pointed out the uniqueness of the mainland e-commerce landscape – from social-media platforms to the d...Read More

17.

E-commerce: Open Data Propels Innovation (Interview with Radica Systems)

21 Oct 2016

Radica Systems, a Hong Kong-based company, offers highly personalised email marketing software and database marketing consulting services. In an interview with the HKTDC, co-founder Francis Kwok discu...Read More

18.

Facebook Proves Key Digital Platform for Trade in the Philippines

14 Oct 2016

With Filipinos the world's biggest Facebook fans, its reach goes beyond keeping in touch with friends and relatives....Read More

19.

E-commerce: How Data is Driving Digital Marketing (Interview with NDN Group)

11 Oct 2016

Hong Kong-based NDN Group is one of a new breed of digital marketing agencies thriving in the era of digital proliferation. In an interview with the HKTDC, CEO Andy Ann explained how he generates mean...Read More

20.

“Going Out” to Capture Belt and Road Opportunities (Expert Opinion 8): Marketing Global Brands podcast

2 Sept 2016

Chinese mainland enterprises are actively going to Belt and Road countries and other overseas markets to expand their sales networks or to bring in foreign brands to further tap business opportunities...Read More

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