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Licensed Toys Flounder in the UK Market, but Innovation Saves the Day

6 Feb 2018

In the second instalment of his review of the 2018 Toy Show Season, John Baulch, the Publisher of Toy World, turns his attention to the London Toy Fair, the leading industry event for the UK, Europe's...Read More


The Asian Character Invasion Proves a Hit at Brand Licensing Europe

21 Dec 2017

Traditionally dominated by US and Europe-originated properties, this year a wave of Asian-sourced animated characters flooded the event, with their creators confident that their success at home could ...Read More


Dedicated Licensed Cartoon Merchandise Retailer Launches in Russia

20 Nov 2017

Suppliers sought for Mult retail chain, the new home for Masha and the Bear and Kikoriki and Fixiki toys and games....Read More


Brexit and Franchise Fatigue Delivers Tough Year for UK Toy Sector

30 Aug 2017

After three years of growth, 2017 has seen the UK toy market suffer a 7% decline, a consequence of Brexit uncertainties and consumer disenchantment with the ever-shortening interludes between merchand...Read More


CEPA 2017: New Measures and New Opportunities for Hong Kong

13 July 2017

The signing of Investment Agreement and the Ecotech Agreement has turned CEPA into a full-fledged FTA, on the one hand providing greater clarity on protection of investment in services sectors, non-se...Read More


Licensed Properties Target the Digital Frontier at Las Vegas Expo

20 June 2017

Although many movie licence holders are clearly keen to take their properties into the digital realm, it is not all one-way traffic, with several companies now set to migrate from their internet-based...Read More


Franchising Back on the Agenda as Russia's Economy Slowly Recovers

6 April 2017

Country's top franchises include business software, specialist medical laboratory services, car-sharing and fast-food....Read More


Strong Demand for Hong Kong Services in ASEAN: “In Style Hong Kong” Research Survey 2016

9 Jan 2017

A survey of 948 participants at the “In Style Hong Kong” Symposium held in Bangkok, Thailand, reveals the strong intention of ASEAN companies to internationalise over the next three years. Hong Kong i...Read More


Early Learning and Local Licensing Dominate Moscow Kids' Show

4 Jan 2017

Despite on-going economic uncertainties, Russian parents continue to prioritise spending on early learning products, while the country's resurgent animation industry spurs massive growth in the sale o...Read More


Licensed Products and the Changing Shape of the UK Toy Sector

19 Oct 2016

While never as segregated as the specialist and Big Four toy retailers in the US, there are signs that the success – or lack of success – of certain toy franchises starting to have quite an impact on ...Read More


Philippines Looks to be Net Exporter of Franchise Brands Across Asia

15 Aug 2016

While once something of a passive repository for US brands, the Philippines' franchise industry is now both welcoming in pan-Asian brands while also actively seeking to export its own highly-successfu...Read More


Licensees Gear Up with 2017 Tipped to be Wonder Woman's Year

15 July 2016

With her own movie and a 75th anniversary to celebrate, Wonder Woman is being billed as one of the hottest licensed products of the next 12 months, at least according to many of the exhibitors at this...Read More


Upmarket Vaping and Rapid Gadget Repairs Top US Franchising League

24 June 2016

While the food sector remains ever-popular in the US franchising market, a number of newer, higher-tech opportunities are now also starting to gain ground, most notably upmarket e-cigarettes and fast ...Read More


Russian Bear Resurgent as YouTube and Merchandising Phenomenon

16 March 2016

Russian cartoon Masha and the Bear tipped to be new Hello Kitty with lucrative licences on offer....Read More


As the New Star Wars Sequel Looms, the Sales Force Awakens

8 Dec 2015

As legions of Star Wars fans ready themselves for the cinema-screen return many thought they might never see, toy manufacturers, too, are keen to see if this doughty – and hugely profitable – franchis...Read More


Are Toy Manufacturers Suddenly in the Licensing Driving Seat?

27 Oct 2015

The paramount role of toys and games in the success of any contemporary product licensing initiative has brought about a distinct shift in the balance of power in this competitive sector, argues John ...Read More


Licensed Internet Characters Take on TV, Comic and Movie Properties

25 Aug 2015

The privileged territory once occupied by TV, comics and movies in the hearts of licensors is now under threat from a whole new generation of internet characters, with many of them proving particularl...Read More


US Franchisees Show Increasing Ambition to Take on Bigger Territories

19 Aug 2015

Many initial franchisees are now keen to target wider geographical areas and multiple outlets from the off, according to several of the exhibitors and attendees at this year's National Franchise & Bus...Read More


Digital Media Rights Take Centre Stage at Las Vegas Licensing Expo

6 July 2015

This year the YouTube generation and the wider digital universe clearly conquered the Las Vegas Licensing Expo – the world's leading licensing industry event – even seeing off the combined might of Ba...Read More


UK Economic Recovery Reflected in Boost to Franchising Sector

11 June 2015

With more than 500,000 Brits employed in the franchising sector, which has a collective turnover in excess of £13.7 billion, it is small wonder that attendees at the British & International Franchise ...Read More

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